Content Audit for iGaming - BAC2017

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Julia Logan a.k.a. IrishWonder

What's different about content audit in iGaming and how to handle it

(You’re Doing It Wrong!)
BAC 2017

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting
And, contrary to the popular belief,
it’s not just about posting
videos of kittens
(or is it?)

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting
Content
Offsite
Onsite

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting
 Top 10 URLs ranking for “online casino games”

@irishwonder IrishWonder’s SEO Consulting
https://www.skyvegas.com/ 4163

@irishwonder IrishWonder’s SEO Consulting
https://www.skyvegas.com/ 4163

@irishwonder IrishWonder’s SEO Consulting
 Possible issues with existing content
 Content needs (onsite and offsite)

@irishwonder IrishWonder’s SEO Consulting
•Duplicate Content
•Unindexable Content

@irishwonder IrishWonder’s SEO Consulting
 All affiliates using same game reviews
provided by casinos
 All casinos using same game descriptions
provided by game developers

@irishwonder IrishWonder’s SEO Consulting
Same content
accessible via
different URLs
CMS specific
Affiliate IDs
Multiple versions
of URLs
Same content used
by multiple URLs
Same meta tags on
different pages
Too much
“boilerplate”
content

@irishwonder IrishWonder’s SEO Consulting
Unindexable
Robots.txt
Meta robots
Uncrawlable
links (e.g.
JavaScript)

@irishwonder IrishWonder’s SEO Consulting
… + 200 more URLs linked to via Javascript = uncrawlable, unindexable

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting
Content
What people
want to see on
your site?
What would
make people link
to your site?

@irishwonder IrishWonder’s SEO Consulting
 Analyse what gets linked to on other sites
 Analyse what gets shared in the social media

@irishwonder IrishWonder’s SEO Consulting
 Typical doesn’t work!

@irishwonder IrishWonder’s SEO Consulting
What to do?

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting

@irishwonder IrishWonder’s SEO Consulting
 Identify your issues
 Fix them
 Listen to your audience
 Address their needs

@irishwonder IrishWonder’s SEO Consulting
• info@irishwonder.com
• Twitter: @irishwonder
• Slideshare (for this and other decks):
http://www.slideshare.net/irishwonder/
• LinkedIn: linkedin.com/in/irishwonder
• Blogs:
http://www.irishwonder.com/blog/ -
general SEO
http://www.irishwonder.syndk8.co.uk/ -
darker areas

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[Expert Panel] New Google Shopping Ads Strategies Uncovered

[Expert Panel] New Google Shopping Ads Strategies Uncovered

[Expert Panel] New Google Shopping Ads Strategies Uncovered

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