Talk by Samuel Hulick at ProductTank Amsterdam, about user onboarding. May 23 2016

1. Growing
Your Userbase with Better
Onboarding
@SamuelHulick

2. The only thing I’

3. The only thing I’

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NO!0 0
0 Visits Bad data 0 Visits
0 Goals 0 Visits 0 Visits
Visits Visits

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Get in here
somehowAim this
way! ( up )
Important!
Do not scrape!
Tail

12. Start your designing where
your users start their using

13. The only thing I’

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20. Loss Aversion:
People dislike losing things
more than they like getting things

24. Activation
Not Losing New Users
Not Losing Active Users
Retention

25. Activation
Not Losing New Users
Not Losing Active Users
Retention
Churn

27. Activation
Not Losing New Users
Not Losing Active Users
Retention
Churn

28. Activation
Not Losing New Users
Not Losing Active Users
Retention
Churn

29. Activation
Not Losing New Users
Not Losing Active Users
Retention
Churn

30. Not Losing Active Users
Retention
Conversion

31. 95% (/mo)
Not Losing Active Users
Retention
Conversion

32. Activation
Retention
Not Losing New Users
Not Losing Active Users

33. Activation
Not Losing New UsersSignup
Conversion

34. Activation
15%
Signup
Conversion
Not Losing New Users

35. Activation
15%
50% never log back in
Signup
Conversion
Not Losing New Users

36. Activation
15%
95%
Signup
Conversion
50% never log back in
Not Losing New Users

37. Activation
15%
Signup
Conversion
50% never log back in
Not Losing New Users

38. The only thing I’

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50. Activation
Not Losing New Users

51. Activation
Not Losing New Users
Driving Force

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Product Experience
Onboarding

59. The only thing I’
Life Experience
Product

61. People don’t buy products.
They buy better versions
of themselves.

62. Activation
Not Losing New Users
Driving Force

63. Activation
Not Losing New Users
Driving Force

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Phil’s Car Wash
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Phil’s Car Wash
Endowed
Progress Effect

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69. • Start where your users start
• Be P.O.ed about losing new ones
• Guide them to a better life
@UserOnboard@SamuelHulick