1. THE NEXT WAVE OF FLASH STORAGE IN
THE DATA CENTER – CAN IT BE CLIENT?
IRI TRASHANSKI

2. THE NEXT WAVE OF FLASH STORAGE IN THE DATA
CENTER – CAN IT BE CLIENT?
STORAGE DRIVERS
CLIENT MARKET UPDATE
HYPERSCALE DIRECTION
FUTURE TRENDS

4. WHAT HAPPENS ON THE INTERNET IN A MINUTE?
639,800 GB OF GLOBAL IP DATA TRANSFERRED
FACEBOOK VIEWS
6 MILLION
NEW ACCOUNTS
320+
PHOTO VIEWS
20 MILLION
VIDEO VIEWS
1.3 MILLION
SEARCH QUERIES
2+ MILLION
NEW ACCOUNTS
100+
IN SALES
$83,000

5. BILLIONS OF NEW DEVICES CREATING MORE DATA
1960 1970 1980 1990 2000 2010 2020 2030
1,000,000
10,000
100
1
MAINFRAME
1MM+UNITS
MAINFRAME
10MM+UNITS
PC
100MM+UNITS
DESKTOP
INTERNET
1BN+UNITS/USERS
MOBILE INTERNET
BILLIONS OF UNITS
INTERNET OF THINGS
TENS OF BILLIONS
OF UNITS
DEVICES/USERS (MM IN LOG SCALE)
SOURCE: MORGAN STANLEY

6. RESULTING IN HUGE DEMAND FOR STORAGE
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
SOURCE: IDC, CISCO VNI, GARTNER, MMI

7. DRIVING SSD VOLUMES IN ENTERPRISE AND CLIENT
-
50
100
150
200
250
2013 2017
0
5
10
15
20
25
2013 2017
Enterprise
Client
UNITS / MILLION $ / BILLION
SOURCE: MARVELL MARKET INTELLIGENCE

8. HUGE NAND GROWTH IN DATA CENTER SEGMENT
75%
8%
17%
2014
59%
6%
35%
2018
Client
Enterprise
Data Center
15EB
85EB
SOURCE: MARVELL MARKET INTELLIGENCE

9. MULTIPLE SSD SEGMENTS
PCIe Cards
ENTERPRISE GRADE
DATA CENTER
ENTRY LEVEL
Direct PCIe attached, VDI,
analytics, software aware ,
extreme performance
~4GB/s IO, random
IOPS, high capacity,
server attached
>4GB SCSI IO,
SAS highly random, high
redundant, backup, dual
data path, failover,
<2GB/s SATA/PCIe,
read intensive,
client-like

10. CLIENT: LESS BUT FASTER NAND CHANNELS
2010 2012 2014 2016
NUMBEROFDIESFORDRIVECAPACITY
FEWER BUT BIGGER NAND DIES
SPEEDPERCHANNEL
SOURCE: MARVELL MARKET INTELLIGENCE

11. CLIENT MARKET TRENDS
2013 2017
80%4CH
8CH
81%
PCIe
SATA
75%
M.2
2.5"
mSATA
73%
PCIe
SATA
71%
M.2
2.5"
mSATA
70%
2CH
4CH
8CH

12. HYPERSCALE ≠ ENTERPRISE
 Spend time to save $ vs. Spend $ to save time
 Software orientated
 Huge Capacity Growth
 CapEx and OpEX  calls for efficiency
 Interactive applications support
Write Intensive
Mixed-use
Read Intensive

13. HYPERSCALE SSD PRICING
IS GETTING SIMILAR TO CLIENT
COST PER GB HIGHER THAN FOR CLIENT
 Demand for over provisioning and longer endurance NAND
 Specific FW features
 Power loss data protection
 Security
2013 2014 2015 2016 2017 2018
CostperGB($)
Client
Hyperscale

14. 0
5
10
15
20
2012 2013 2014 2015 2016 2017 2018
PCIe
SATA
SAS
SERVER ATTACHED TO DRIVE BULK OF UNITS
SOURCE: MARVELL MARKET INTELLIGENCE

15. 0
5
10
15
2012 2013 2014 2015 2016 2017 2018
PCIe
SATA
SAS
WITH 75% OF THE VOLUME
GOING TOWARD HYPERSCALE
311GB 2.8TB
SOURCE: MARVELL MARKET INTELLIGENCE

16. SSD NEEDS: HYPERSCALE IS NOT ENTERPRISE
SAS
Enterprise SSD Controller
SATA/PCIe
Client SSD Controller
SATA/PCIe
Client SSD Controller
Dual path Cloud redundant data Single path
SLC/eMLC LDPC MLC/TLC LDPC MLC/TLC
Advanced processor and
data flow
New adaptive multi-core/DMA
architecture
Dual/ Tri-Core
Complex SCSI protocol
ATA and New defined Flash-
optimized SSD protocol for all
SSDs: NVM Express
Simple ATA command and
NVMe
RAID host bus adaptor Direct PCIe interface, SATA SATA and PCIe
IOPS centric Highly sequential, high random User experience
ENTERPRISE CLIENTHYPERSCALE

17. LEVERAGING ENTRY LEVEL MASS MARKET TECH
THE FISHER SPACE PEN
SEALED PRESSURIZED INK
CARTRIDGE
RUSSIANS USED
A PENCIL

18. ENDURANCE
PERFORMANCE
CLIENT
5K RandomW
DWPD<0.5
<4W
HYPERSCALE
8-10K RandomW
DWPD<3
<5W
ENTERPRISE
10K< RandomW
DWPD<10
<6W
SATA: VARIOUS TIERS BASED ON CLIENT HW
PRICE

19. NVMe TO DRIVE ADOPTION OF PCIe SSDs
6 X BANDWIDTH
4 X IOPS
8 X IMPROVED LATENCY
EQUIVALENT POWER
STANDARD BASED

20. NVMe PCIe vs SATA SSD
Bandwidth
IOPS
PowerLatency
Cost
NVMe SSD
SATA SSD

21. 0
2
4
6
8
10
2012 2013 2014 2015 2016 2017 2018
M.2
2.5"
Cards
M.2 & 2.5 TO DRIVE PCIe ADOPTION IN HYPERSCALE
SOURCE: MARVELL MARKET INTELLIGENCE

22. ENDURANCE
PERFORMANCE
CLIENT
200K IOPS
DWPD <0.5
<6W
HYPERSCALE
>200K IOPS
DWPD <3
<9W
PCIe CARDS
>700K IOPS
DWPD <10
<25W
PATH TO LEVERAGE CLIENT TECHNOLOGY IS OBVIOUS
PRICE

23. 88SS1093 – PCIE GEN3X4 NVMe SSD CONTROLLER
PCIe Gen 3x4 NVMe 1.1 LDPC

24. LATENCY
PRICEPERGB
DRAM
DIMM SSD
PCIe SSD SSD
HDD
PCIe Cards
NEW TECHNOLOGY DRIVING INNOVATION AND
LOWERING PRICES

25. FUTURE INNOVATION
REPURPOSING
INTEGRATION
M.2 AGGREGATION
STORAGE SEPARATION

26. FUTURE OF DATA CENTER
Distributed Efficient Reliable Scalable Economical
COMMODITY HARDWARE OPEN SOURCE SOFTWARE

27. THANK YOU!