This document discusses how precision farming and big data can help improve agriculture. It notes that a majority of India's population depends on agriculture but farmers often lack information which can hurt crop yields. New technologies using sensors, cloud computing, and mobile phones can now provide farmers real-time data on soil conditions, weather, and crop health to help maximize production. Data mining techniques like classification and clustering can analyze large agricultural data sets to predict outcomes and identify patterns. This information can help farmers choose optimal crops and growing practices and help businesses anticipate supply and demand trends to better match production and pricing.