Los Futbolers is a brand that shows in a funny and educational way with amazing art, ways for children and youngsters to empower their dreams, goals and social responsibility in life, the brand has amazing success through licensing partners around the Globe. For more info please see and download the brand book. Regards,

1. BRAND BOOK

2. !
Los Futbolers World - Vision
LOS FUTBOLERS WORLD
los futbolers are a team of professional futbol heroes that have been working hard, being responsible, helping others
everyday of their live's, giving always the best of themselves individually, and teaching others how to get everywhere
in life you want to be, all of them inspired by the game of the world:
FÙTBOL - SOCCER - 足球 - FUSSBALL - ΠΟΔΟΣΦΑΙΡΟ - FUTEBOL - VOETBAL - サッカー -
FOOTBALL - ФУТБОЛ - CALCIO - כדורגל - FOTBOLL - ฟุตบอล - foutbòl - 축구
their motivation is to overcome everything in life by playing the beautiful game and helping other`s always at their
best showing people how everything is possible even if there are problems in life.
Every Person has an inner passion to achieve goals in life, become a better person, become responsible, become a winner,
help and do well to people, become all the best he can be, with this vision los futbolers are inspired to do good in all
aspects of life.
All the efforts and good that can be done they define it with a word:
“FUTBOLIZE YOURSELF”
los futbolers is a lifestyle brand translated into fashion, positive message for the world through media, a trend
in life, and a relation with the brand to express your personality, goals, and inner person out to the world.

3. “FUTBOLIZE YOURSELF”
Is a saying created by Isaac Hop Cherem encouraging children and
grownups to work hard and achieve their dreams. This Saying
inspired Isaac to create Los Futbolers, a cartoonish lifestyle
brand for adults and kids all around the globe, challenging them
to be curios, have goals, work hard and be creative like
LOS FUTBOLERS.

4. LOS FUTBOLERS VALUES
1. STANDING FOR WHATS RIGHT:
Los Futbolers are powerful futbolers committed to good deeds and defeating people that want to crash
peoples dreams.
2. TEAMWORK AND COOPERATION:
Los Futbolers always work as a team. By working together and looking out for all the peoples goals, they overcome challenges,
succeed in their missions, solve important problems, and help the people understand that everything is possible working hard.
3. CONFIDENCE AND HARD WORK:
Every Futboler succeeds because they are living proof that everything is possible working hard, confidence gives them personal strength
to face every new difficulty in life by training hard and teaching to futbolize in every aspect of your life to the people.
4. WAKING UP TO LIFE AND FUTBOLIZE EVERYDAY:
The only mission in life for los futbolers is to wake up everyday and do their best in futbolizing themeless, each of them in the areas
they want to help more being an example to the world that you need to Wake up yourself and Wake also peoples life.
5. CARING AND FRIENDSHIP:
They may be a team of fighting Futbolers to promote fairness, to help the world , and to help themselves, but Los Futbolers are a
very close team, even though they are all different individually, they are always there for each other as a Futboler Team and For all
the people that needs them By Futbolizing themselves.

5. LOS FUTBOLERS CHARACTERS:
Are the most important complement of the brand:
Character´s vision as a group:
Los Futbolers vision to life as a group, is what unites them to help futbolize people around
the globe with different stories,problem`s, solutions that life may bring to all, everyone
being so successful in life, with different beginnings in their youth, some of them having
though times and some of them having not a bad life they overcome their situations and
became successful always appreciating and giving back to the world. that is why they are
destined to make good always and help always to resolve problems and by teaching people
how giving back can make you more successful in life, they never stop trying to be better
futbolers and better persons so they can become heroes.

6. los futbolers character´s vision as individuals:
Each and every futboler has in it`s mind to succeed in life as much as they
can, but all of them know that it is as important to succeed helping
other`s that is why the stories of each futboler embrace were they came
from, and what have they become by giving back always working hard day
and night day by day.
Los Futbolers characters have different stories from where they came from
and what have they became, but the most important matter about each
character is their passion to help others, to succeed by themselves, and by
giving back in all the most important fields in life like:

7. 1. giving back to
nature
2. caring for
domestic animals
!
3. caring for
education
!
4. caring for poor
people in the world
!
5. caring for elder
people
!
6. giving charity in
large amounts of
money or little
amounts
!
7. helping poor
communities with
medical charity
8. fighting peace
through their fame
in some countries
!
9. making people
know we are all the
same
!
10. treating and
educating drug
addicts
11. combat against drugs
12. they combat against
war, charity for medical
diseases
!
13. investing in research
for medicine
!
14. making foundations
to feed kids with food in
different regions
!
15. bringing self esteem
high by being role models
!
16. teaching people to
drive safely
!
17. teaching people to
make physical activities
like futbol
!
18. teaching people not
to drink alcohol
!
19. give motivational
speeches around the
globe to pursuit their
goals
!
20. help create a non-racist
atmosphere to the
world
21. help make conciseness to prevent
pollution around the world
22. teach people to respect sea life
!
23. teaching people to respect wild
life
!
24. teaching people to respect
religions around the globe
!
25. telling people to educate
everyday in their life's no matter what
they want to do, but to try to do it
perfectly well
!
26. teach people to feel better
about their selves that all people
are beautiful
!
27. helping people in their towns to
do community work
!
28. teaching people to stay healthy
and positive always, so they can
succeed
!
29.have union in the good times-bad
times
!
30.teaching people the ethics of the
daily life , such as helping an elder
cross the street

8. LOS FUTBOLERS
A great number of paradigms define them:
(the Sports, The Sexy, The Responsible,
The Educational, The Social Conscience, The
Workaholic, & The Universal type, etc.) are
expressions of different ways that makes a
person one of a kind.

9. His spare time is dedicated
into creating community
schools for his home
town expanding this project
throughout Latin America.
!
After his daily training he spends time in
nursing homes reading stories to his
elders, he also spends time with sick
children teaching them that they
can overcome any problem in life. All of
this is what he considers his
favorite part of the day.
Líos loves planting trees in the
forest in his free time
and spends most of his time creating
projects to preserve nature,
he has invested lots of money into
creating natural recreational parks.
All of his work and well being has
earned him the
nickname “the friend of nature”.

10. !
Kipper is considered a hero among the
poorest regions of Europe, because he created a
machine that provides clean
water to all of those regions in need, he is
expanding his project through
other regions in the world due to it´s great
success, he is considering doing
more community labor and spends lots of time
thinking in what people need`s,
There is nothing he loves more than spending
time with his dog “Brains”.
Nobody knows certainly where
he goes on vacation,
but there are rumors that he
spends his time visiting poor
people in Africa to help
them out by donating money
and creating better
opportunities for them.
In his free
time he tries to spend most of the time with
his family, but also helps different
foundations donating half of his fortune to
build a better world for the children.

11. !
Rockba is playing a vital role in bringing peace to his country.
When Côte d'Ivoizer qualified for the World Cup,
he begged the combatants to lay down their arms,
a plea which was answered with a cease fire after five years
of civil war. His involvement in the peace process lead Rockba
being named as one of the
world's 100 most influential people by
“Nerd-Time” magazine in 2009.
His personal life is dedicated in providing
safe places to treat drug addicts all
around Europizer.
EAN
Forzán is the founding member of “Foundation
Dego”, he is outspoken on the perils
of dangerous driving, and encourages the
youngsters to drive with responsibility.
“Never drink and drive, never!” he usually
says in press conferences.

12. !
His proactive spirit has led him to give
highly motivational speeches around the
world encouraging people to pursuit their
highest goals in life with a positive
and optimist attitude.
Pélmar is worldwide known for creating a
peaceful and non-racist atmosphere
wherever he goes, changing minds and allowing a
more creative and proactive
ambient with his mentality.
His home town was one of the most polluted
in the world until he invented a
system to absorb pollutants in the air,
disintegrating them without any negative
consequences, making this town one of the
cleanest places of the Earth to live in.

13. HIS ONLY GOAL IN LIFE IS TO HELP PEOPLE AND MAKE
THEM FEEL BETTER ABOUT WHO THEY ARE, HE TEACHES
THEM HOW TO WORK AS A TEAM GET EARLY IN THE
MORNING TO WORK HARD, HAVE PATIENCE TO GET YOUR
GOALS HE SIMPLY IS OUT OF THIS WORLD.
HIS ONLY MATTER IN LIFE IS TO HELP THEIR TEAMMATES
AND FAMILY FEEL BETTER ABOUT THEMSELVES, have union
in the good times-bad times, AND MAKE THEM BELIEVE
ALL IS POSSIBLE ALWAYS, HIS ONLY MISSION IS TO
“FUTBOLIZE people
HIS ONLY MATTER IN LIFE IS TO HELP People TO STAY
HEALTHY BY EATING THE RIGHT FOODS, AND BE POSITIVE
ALWAYS IN LIFE SO THEY CAN SUCCED IN EVERYTHING !!!

14. HIS ONLY GOAL IN LIFE IS TO TEACH PEOPLE TO
RESPECT ALL THE RELIGIONS IN THE WORLD AND SHOW
THEM THAT WE ARE ALL THE SAME.
In his free
time he tries to spend most of the time with
his family, but also helps ALL FOUNDATIONS
IN THE COMBAT AGAINST DRUGS.
!
His proactive spirit has led him to give
highly motivational speeches around the
world encouraging people TO KNOW WE
ARE ALL THE SAME, THEY MAKE THEM KNOW
WE ARE THE SAME WITH DIFFERENT LOOKS
ONLY !

15. HIS ONLY GOAL IN LIFE IS TO DONATE TO
POOR COMMUNITIES HELPING THEM WITH MEDICAL
CHARITY AND SUPPLIES.
!
he tries DAY BY DAY TEACHING PEOPLE
THE ETHICS OF THEIR DAILY LIFE, SUCHA AS
HELPING AN ELDER CROSS THE STREET, NOT
THROWING GARBAGE TO THE STREET, ETC…
HIS ONLY GOAL IN LIFE IS combat against war
with his power into media and also gives
charity for medical diseases !!!

16. HIS LOVE IN THIS WORLD ARE THE ANIMALS
OF THE WILD LIFE, HE TEACHES ALL OF PEOPLE
IN CONFERENCES AROUND THE WORLD TO RESPECT
AND DO NOT TREAT ANIMALS BAD OR KILL THEM
TO PRESERVE OUR PLANET !!!
His personal life is dedicated INTO
TEACHING PEOPLE NOT TO DRINK ALCOHOL
TO ME RESPONSIVE INTO THIS MATTER GIVING
SPEECHES AROUND THE GLOBE.
In his free
time he tries to spend most of the time with
his family, but also helps different
foundations INVESTING IN MEDICINE RESEARCH,
TO TREAT

17. o-rey is the most excellent human being
in the planet because with all his fortune
he gives back 75% back of it`s income
into making foundations to feed kids with
food in different regions of the work !!!
his goal in life apart from his succeed in
this world, is to tell people to educate
everyday in their life's no matter what they
want to do, but to try to do it perfectly well,
with all the efforts possible !!!
His personal life is been tough, he has
been hero and he has been in the dark,
so from this experiences he has become
a motivational speaker, to the people that have
low self esteem, teaching & changing them
to have a super high self esteem always !!

18. HIS LOVE IN THIS WORLD ARE THE ANIMALS
OF THE SEA LIFE, HE TEACHES ALL OF PEOPLE
IN CONFERENCES AROUND THE WORLD TO RESPECT
AND DO NOT TREAT ANIMALS BAD OR KILL THEM
TO PRESERVE OUR PLANET !!!
In his free
time he tries to spend most of the time with
the people of his town, teaching them to do
community work for others !!
he is the king of a good physical body, so
he dedicates his time making people
understand that they have to do physical
activities everyday such as futbol !!!

19. MARKETING INSIGHTS
THE BRAND
Funny, educational, heterogeneous,
responsible, fashionable, empowerment.
CLAIM & SLOGAN
“FUTBOLIZE YOURSELF”
FACTS AND SYMBOLS
(SUPPORTING THE BRAND CLAIM)
Different types and graphics, Modern graphics, sexy
with humor. Consistency between different styles.
BENEFIT
LOS FUTBOLERS BRAND fits the different
types of futbolizity and helps person
express their inner self.
IT MAKES ME FEEL
Awesome, cool, attractive, with a goal in life.
IT MAKES ME LOOK
Easy going, sexy in a positive sense,
passionate, makes me look IN and confident.

20. COMPETITIVE ENVIRONMENT
!
!
!
MARVEL
SOKER KLONES
UNIVERSAL STUDIOS
KAWAII STYLE
NICKELODEON & VIACOM
HIT ENTERTAINMENT
CARTOON NETWORK
PEANUTS
SOFT TONE
STREET STYLE
STRONG TONE
DISNEY
WARNER BROS
MATELL BRANDS
HARAYUKO GIRLS
PUCCA
SONRIO BRANDS
POKEMON

21. LICENSING STRATEGY
TO OFFER LICENSEES A NEW PROGRAM WHO´S BASIC INGREDIENTS ARE:
•WORLDWIDE & UNIVERSAL APPEAL
•BRAND NEW POSITIONING
•LONG TERM DEVELOPMENT WITH AN UNLIMITED ROOSTER (CURRENTLY 30 CHARACTERS)
•COLLECTIBLE
•EASY ACCESS TO PRODUCT DEVELOPMENT THROUGH AN EXTENSIVE STYLE GUIDE
•STYLISH DESIGN WITH A SOLID MESSAGE TO CONSUMERS
•IDENTIFICATION OF CONSUMERS WITH EACH CHARACTER
•MORE SHELF-SPACE FOR LICENSEES
•STYLISH MARKETING AND PR PROGRAMS
•STRONG POSITIONING OF THE BRAND
•REACH ALL KIND OF COSTUMERS
•REACH OUT WITH A SOLID AND SOCIAL RESPONSIBLE BRAND
•SOCIAL RESPONSIBILITY
•SO FUTBOLIZING
•90% OF THE PLANET LIKES FUTBOL AND THIS IS THE FIRST CARTOONISH BRAND EVER
TO FEED THE DEMANDS OF THE CONSUMERS !!!

22. exclusive agent
www.futbolers.me
www.SAKALCAPITAL.com
www.brandlicensingcentral.com
licensing@sakalcapital.com
losfutbolers@gmail.com
Bosques de Radiatas # 18 interior 701
Bosques de las Lomas
C.P. 05120
Cuajimalpa de Morelos
México, D.F.
Abroad
+521 55- 2106-1332
+525 55- 2591-9426
México
044 55- 2106-1332
55-2591-9426