The document introduces Cloogy, a DIY product for home energy management. It provides hardware, software, and services to monitor home energy usage in real-time from the cloud. The system is designed for easy plug-and-play installation. Cloogy aims to enable smart homes and support utilities and telecom companies by providing energy usage data and control capabilities. It has had success integrating with smart meters and bundling with triple-play offers in Portugal. Cloogy's roadmap includes expanding home automation functions and integrating with assisted living technologies.

2. What’s Cloogy and what’s
in the box?
Hardware
Software
Service

3. How does it work?
DIY product

4. Our distinctive value
proposition
Mobility: Data stored @ the cloud accomplishing ISA’s vision “available data anytime, anywhere”
Real Time: Multi-interface level providing real time information,
creating one of the constant feedback mechanisms required for
HAN/HEM solutions
Inclusive Design: Language and aesthetics make energy concepts
understandable to all
Control: Ability to control and manage appliance operation
(on/off switching), in the house or remotely, either through
single action or through programming of intelligent plugs
Households
Plug&Play: Auto-paired solution with simple installation and
activation processes. Solution add-ons based on simple
processes and flows.

5. Our distinctive value
proposition
Smart Home Enabler: solution with a compelling roadmap to
tackle the Smart House concept for the upcoming years – multi
utility focus and third party hardware integration.
Telecom
Value added to the Telecom:
• Profitable opportunity for the Telecom by bundling the
product
• A Greentech product to add to the Telecom service and
product
• Portfolio
• Distinctive offer from other Telecoms and driver for
sustainability and green technologies
• Similar business models and products have been already
market out
• Customer service and infrastructure are already in place
• Business model already known by Telecoms
• Billing process is simple and well known by the client

6. Our distinctive value
proposition
Smart Grid Enabler: user centric solution that will enhance the
Smart Grid implementation, since it will be the front end of a service
provider within the Home.
Value added to the Utility:
• Sustainability driver for a communication and positioning plan;
• Distinctive offer from the other suppliers, client loyalty program;
• Commitment to CO2 targets reduction;
• New business opportunities – more information on user
behaviour enabling peak shaving, new tariff structure, client
segmentation, ADR programs, production planning;
• Information tool for energy production forecast;
• Customer relation development and improvement;
• Distinctive offer to the clients where both utilities (gas and
electricity) can be addressed;
• Flexibility to provide a multi-utility solution;
• More knowledge about the utility consumers which leads to
better offers to segments;
• Tariff development tool for user segments;
Utility

7. Our Competitive Arena
HOME
Consumption
monitoring
Energy
Efficiency
Prosumer
Vigilance
&
Security
Ambient
Assisted
Living
Automation
We’re building a Smart Home and we want you:
Always in Control
!

8. Our Positioning
Niche players
Examples:
• Tank Level
• Comfort Parameters
• Thermostats
Smart Home
How do we ramp up our
deployments
We fetch our opportunities from other positioning into
our platform so that we can have a proposal that is client
driven.
Big Data
Examples:
• Monthly Report
• Tariff Advisor
• Triggers and Alarms

9. Our Roadmap
SMART
USER
CONSUMPTION
MONITORING
ENERGY
EFFICIENCY
PROSUMER
AVAILABLE NOW
HOME
AUTOMATION
ASSISTED
LIVING
Q3 - 2013
MULTI UTILITY
AVAILABLE FOR TRIAL
BUSINESS INTELLIGENCE
IN DEV
Q4 - 2013
THIRD PARTY INTEGRATION:
SMOKE SENSOR
DIMMER
THERMOSTATS
MICRO GENERATION
MONITORING AVAILABLE
FOR TRIAL
ALARMS AND TRIGGERS
SOCIAL BENCHMARK
SMART TIPS
PLC INTEGRATIONS

10. Our Roadmap
SMART
USER
CONSUMPTION
MONITORING
ENERGY
EFFICIENCY
PROSUMER
HOME
AUTOMATION
Q1&2 2014
HOME AUTOMATION
EXTENTION:
IP CAMS
CO SENSORS
SWITCHES
ASSISTED
LIVING
Q3&4 2014
AAL INTEGRATION:
REMOTE VITAL SIGNS
MONITORING
CLOOGY DE-MATERIALIZATION: USE IN PLACE TECHNOLOGIES, SUCH AS HOME GATEWAYS AND INTEGRATE MULTI PROTOCOL
SUCH AS WI-FI.

11. Our Framework
Sensing
Logging
Zigbee
Interfacing
Web
3G
868
MHZ

12. Bring the User onboard
Information provided by the utility to the
end-user – typically via the bill
Cloogy will collect the same info using a
clamp meter and provide it to the enduser as well
The user owns the information and is
able to simulate the best tariff to its
profile.
The University validates the output data
and provides a list of the best market
tariffs, inviting the users to use Cloogy as
a real time tool for tariff evaluation

13. Bringing the User
Onboard

14. Sharing our successes
Project: InovCity
Client:
30 000 smart meters
Évora, Portugal
Ongoing (since February 2011)
http://www.inovcity.pt/en/Pages/homepage.aspx
Objective:
Smart meter integration for customer data display and HAN solutions.
Integration type:
Janz PLC Smart Meter integration with Cloogy gateway and display devices for
billing information to end user. Integrated with HAN solution. Multi protocol coexistence with seamless integration of HAN solution with smart meters.
Results: End-user energy savings between 12 - 20 %.

15. Sharing our successes
Project: MEO Energy
Client:
250 + 100 units
stock sold out in only 2 weeks!!
evaluating expansion
Portugal
Ongoing (since February 2012)
http://meo.pt/conhecer/mais-servicos/meo-energy
Objective:
1st pilot implementing PT’s Smart Home strategy.
Solution based on equipment and interactive service
associated with PT’s triple-play offer – MEO.
Integration type:
Set-top box integration with Cloogy Home Gateway.
TV used as an integrated interface for data display with
an STB widget.
Results: Average savings of 15%

16. Sharing our successes
Project: SmartGALP
http://www.mysmartgalp.com
Client:
150 units (restricted pilot)
evaluating expansion
Portugal
Ongoing (since April 2012)
Objective:
Multi-utility (gas and electricity) smart metering pilot. Active user management of
gas and electricity usage. Providing business intelligence to GALP on electricity
usage to feed market entry strategy.
Integration type:
Integration of Cloogy solution (electricity monitoring + gas meters). External
interface integration with third party and utility via open API.
Results: Productive solution for 2.5k deployment at 2014

17. Sharing our successes
Project: ADR Solution for Energy Cooperative
Client:
700 units (35% of end-users with installed smart meters)
Roriz, Portugal
Ongoing (PoC 6-month pilot, started September 2012)
Objective:
Provide an ADR solution to allow CoopRoriz to improve energy management during
peak hours, as well as to enhance its energy distribution services for the end user.
Integration type:
Smart meter native integration - connected smart grid initiative from the utility and
end user perspective. ISKRA Smart Meter integration for billing information and
usage of the Cloogy powerplugs for peak shaving with selected energy appliances.
Results: Under closure currently

18. Sharing our successes
Project: Integration of Gas meter into Cloogy platform
Client:
15 000 units to be deployed in 2013
Mass market in 2014
France
Ongoing
Objective:
A premium solution for increasing customer loyalty and retention (new contracts and
renovations). A win-win differentiated offer based on a stand alone CLOOGY solution re-branded.
A tool to empower end customers to save energy. A source of Business Intelligence providing
additional integrated information, feeding into the utility’s core business.
Integration type:
Tank level and gas metering monitoring.
Data integration with existing company processes for tank level refill optimization and logistics.
Results: Not available yet

19. Sharing our successes
Project: EGRR
Client:
4000 Cloogy Kits
Germany
Ongoing (since June 2013)
Objective:
Deploy Cloogy at the German Market
Integration type:
Feature development and billing infrastructure integration with German Utility.
Results: Not available yet

20. Sharing our successes
Project: Set-top Box Integration
Client: Confidential
Worldwide
Ongoing, PoC stage
Objective:
Integration of Cloogy hub with existing Gateway for co-offering to Telco market.
Concept of ONE gateway unit in the home. To be sold as a ready-to-deploy energy
management application, with remote installation.
Integration type:
Hardware integration and logic port to standard gateway.
Smart home framework with one gateway only.
Integration of a set of energy sensors / actuators and application layer.
Results: Not available yet

21. Thank you for your attention!
Nuno Martins
Product Manager
nmartins@isa.pt
M: +351 913 442
700