In today's corporate world of always having to do more with less, there is the temptation to skimp on your packaging design costs. However...Packaging is a critical slice of the marketing mix. In fact, for many consumers, it's the last "commercial" a person will see in regards the product before deciding what to buy.. As a result, every brand marketer and entrepreneur must understand the power of packaging as a key for driving sales.Therefore the risks of skimpy packaging design might in the end be just too high!

1. Risks of
skimpy packaging design

2. OUCH!!!!

3. jamandco.com.au
In a corporate world of always
having to do more with less,
there is the temptation to skimp
on your packaging design costs.

4. jamandco.com.au
However…Packaging is a
critical slice of the marketing
mix.

5. In fact, for many
consumers, your
pack is the last
“commercial” the
customer will see in
regards the product
before deciding what
to buy.

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Your last commercial is:
Product packaging that
attracts customers attention
in an engaging and positive
way, entices them to buy.

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As a result, every
brand marketer &
entrepreneur must
understand the
power of
packaging as a key
for driving
sales.

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Therefore…The risks of skimping on
your packaging design might be too
high!

9. Great product packaging
design supports your
product branding efforts.

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Branding helps companies stand
out from the competition and it’s
the packaging that helps products
stand out on the shelf.

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They are two sides of a coin.

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Therefore vitally important for
the pack design to reflect your
brand personality.

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But…there’s no
money!

14. For many brand marketers,
much of their product budget
has already been spent
creating and testing the
product.

15. The budget has already been
invested in preparing and getting
the product ready for the market.

16. The problem is:
So… when it comes to investing in the
product packaging design, the critical
ingredient required to sell the product
from the retail shelf,…. there’s not much
left in the kitty 

17. So!
I hear you say…

18. I hear you say…
“Surely we
can cut
corners and
skimp on our
product
packaging
costs?”

19. “Surely we
can
find an
inexpensive
designer
who can
design a pack
quickly and
cheaply?
I hear you say…

20. “But...There is
no free lunch!
There are no
short cuts
here!”
I hear you say…

21. I hear you say…
“Would we
hire the
cheapest
salesperson
or would we
prefer to hire
a GUN ?”

22. “Our packaging
is our last
standing silent
salesperson!”
I hear you say…

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Considering all you've invested to get
your product to the shelf….
Don’t you want your best and
hardest working salesperson on the
job?

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The fact is…by the time your
consumer gets to the shelf
...the packaging standing
there is really your last
opportunity for you as a
marketer to influence them
before they decide to buy.

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Your pack is your final sales
pitch.

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A strategically designed product
pack grabs consumer attention,
especially in a highly competitive
arena like the retail shelf

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First impressions count.
Consumers will make purchase
decisions, often in just seconds.

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Customers will make
their choices
subconsciously
judging the product
based on the visual
impact of the pack.

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The external look and feel of a
products packaging positions the
product in the mind of the customer.

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Today, the product packaging has
become a part of the whole
owning experience.

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Your product packaging must be
strategically designed, completely
understanding of your customers
needs and wants, & building them
into the pack to personally engage
them.

32. John Ruskin (Victorian era art critic )said,
"Quality is never an accident.
It is always the result of intelligent effort."

33. The
consequences
of poor or
mediocre
product
packaging
design can be
painfully
stressful.

34. Taking short cuts by hiring inexpensive design,
may in the short run, save you money…
However when it comes to design, you get
what you pay for!

35. Designs that are typically...
• crowd-sourced
• mediocre or average
• "pretty"
• un-strategic
• designed by
committee
…most often end up as short
lived & costly.

36. The risks of skimpy packaging design.

37. Often the first sign of poor performing
designs is a bucket load of returned
product.

38. Poor quality packaging design can also
result in product damage, the costs of
which will need to be absorbed by you.
The costs of lost sales, lost customers, and re-
runs will very quickly kill any savings you may
have previously created… with your cheap
design.

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Are you supporting your
competitors?
Are you sending your competitors your hard
earned, loyal customers?

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Ineffective, poorly
designed, mediocre and
cheap, packaging will
disappoint customers
and they'll go looking at
the products displayed
right next door to yours.

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They will go searching
elsewhere. Many will even be
happy to even pay a little bit
more.

42. Then there's the old "W.O.M."
(Word of mouth) dissatisfaction…
Only today WOM is spread virally
via social media platforms and
they’ll really hurt your business.

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You will lose current customers and
new customers will become less
frequent.
Cutting corners simply doesn’t work.

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Like most things in life there are
many ways to “cook an egg!”

45. A professional branding and
packaging design agency can help
you to save money where you can
without compromising on the quality
of the strategic design.

46. As an exercise, next time you
are in a supermarket examine
your favorite product and it’s
packaging…

47. • How does the pack make you feel?
• What if any emotions did it generate within
you?
• How does the product express its quality,
value or both?

48. Never underestimate the
power of the visual marketing
your product packaging
generates in the purchase
decision making process.

49. In the end….because it's not worth
the risk of skimpy
packaging design…

50. Contact a
professional
design agency
and see how
they can help
get you what
you need for
your limited
budget.

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