a case study on a dummy project in the subject of Intellectual Property Management

3. Includes jurisdiction, trade
mark office, trade mark
registered under, to expand
into.

4.  Jurisdiction:
› Mumbai (State of Maharashtra)
 Trade Mark Office:
› Trade Marks Registry, Mumbai. (Head Office)
 Trade Mark Registered Under:
› Class 30
(Under the 4th Schedule to Trade Mark Rules, 2002)
› Category – 8.1.18
(Under the Vienna Classification)

5. The logo designed.

7. Includes details about the
company.

8.  Name:
› Hindustan Unilever Limited (Est. 1932)
› Parent Company – Unilever (Est. 1930)
 Types of Other Products:
foods, beverages, cleaning agents &
personal care products.
 To Expand Into:
› Ice – Creams Parlours

9. Includes further details about
the product.

10.  A parlour serving sundaes containing ice
creams & fresh fruits with selective toppings.
 Ice Cream
› Made using Unilever’s patented Ice Structuring
Proteins (ISP)
› Made cryogenically
 Fruits
› Freshly roasted in balsamic vinegar
 Topped with
› Evaporated Milk
› Syrups