The process of Advanced Product Design Studio in METU ID 2011-2012 Spring

2. 2011-2012 Spring Semester
Faculty of Architecture ID 501 Advanced Project
Department Of Industrial Development In Industrial Design
Design
Erasmus IP Project Partnership with TU/Eindhoven & Hogeschool Sint-
Lukas Brussel:
Cultural Differences in Practice
Inst. Figen IġIK, Part-Time Inst. Burcu DERER OMAY, Res. Asst. Yekta
BAKIRLIOĞLU
Hande IġIK
Selma KADĠROĞLU
Ceren KÖKTÜRK
Hande ÖZTAġ
Zeliha UYURCA
Nur YILDIRIM

3. CONTENTS
- Loitering, Concept Origins Research
- Creative Methods Cont‟d
• Facebook and Twitter Questionnaires
• Coffee Grounds
• Shopping Mall Experience

4. RESEARCH

5. „„Modern people who has lost in consumer society
and mechanized, now have free (leisure) time,
however he does not know what to do with and
therefore tries to kill time. Because, consumer
society, first of all, erases creativity and awareness
for his environment from people, thus turns him into
absolute 'homo consumens'. There is no way to
have an active life in such condition, so people
have only to kill time in their remaining time.‟‟
Erich Fromm

6. Spaces formed with practices
Spaces as being a social practice

7. Gender – Space Formation
Women practices are mostly in Men practices are mostly in public
home, in front of house, at spaces: mosques, squares,
windows etc. coffeehouses..

8. Center areas include mosques and bazaars…

9. Center areas include mosques and bazaars…

10. Squares, mosques, fountains, neighbourhoods,
streets…

11. mosque
closed bazaar,
social complex
transportation

12. We loiter!

13. transportation
Shops
closed bazaar,
social complex
Loitering activity occurs in the space where consumption is
encouraged

14. Transformation of EDL
– There used to be mosques in the centre
of the settlement
– But now, there are shops and malls in
the centre
Modernity deprived
– The way people spend their time for
leisure
• Consumption oriented

15. Work and Leisure Spaces Overlap ( before division of labor)

16. Work and Leisure Spaces Overlap

17. Home and Work areas are the most appropriated spaces

18. Home and Work areas are the most appropriated spaces

19. Houses and backyards as a space for women to
rest and socialize with neighbors

20. ‘muhtemelen kotta ya da bodrum katta oturan, güneş ışığına hasret, temiz havaya muhtaç,
evin sıcağından muzdarip, briç klübünde takılamayacak kadar az eğitimli, alışverişte saatler
harcayamayacak kadar gariban, evde bir başına dört duvar arasında kafayı yiyecek kadar
yalnız, kocalarını erkenden gömmüş, beynini en azından ucubik sabah ya da evlenme
programlarıyla yıkamayan, çoluğu çocuğu okula işe yollamış, belki de bekleyecek birileri olan,
sevimli, kimseye zararı olmayan teyzelerdir.’ (eksisozluk)

21. Kahvehane (Coffeehouses) as a public space
'Kahvehane' (Coffeehouses) are identified with actual sociologic
concepts such as public space, community, social control, rumor
and gossip, heterotopia, public opinion, governmentality,
monitoring.*

22. Kahvehane (Coffeehouses) as a public space
As a place that coffee is sold/consumed,
Coffehouses has become places that everyday life
is experienced rather than a consumption area.*
There has been major reactions from rulers to Coffeehouses for being 'a center for
laziness‟.*
*Ahmet Yaşar, Osmanlı Şehir Mekanları: Kahvehane Literatürü. Türkiye Araştırmaları Literatür Dergisi, Cilt 3, Sayı 6, 2005, 237-256

24. METHODS

26. Loitering
• “Loitering” in Turkey should be evaluated
based on the context
– Streets
– Malls
– Coffeehouses, Cafes
– Doorsteps, Storefronts
– Social Media
• The practice of different age groups and
different sexes differ

27. Social Media
• Part of everyday life
– Leisure and socialization
• Easy to reach internet using people in
Turkey

28. Why do people use Social Media in
Turkey?
• Leisure
• Socialization
Similar to “Loitering”
• Surveillance
• Being up to date
• Lollygaging, loafing around

29. Aim
• Our aim is to understand the reasons
behind wandering around idly on these
websites
• We belive there is a similarity between
spending time in the internet and loitering
in the streets

30. Facebook
Total Facebook Users: 30750820
Position in the list: 7.
Penetration of
39.52%
population:
Penetration of online
87.86%
population
User age distribution on Facebook in Turkey
The largest age group is currently 18 - 24 with total of
10 455 279 users, followed by the users in the age
of 25 - 34.
Male/Female User Ratio on Facebook in Turkey
There are 63% male users and 37% female users
in Turkey, compared to 48% and 52% in United
Kingdom and 48% and 52% in Philippines .
On the graph below you can see that the biggest gain
in the last 3 months was recorded by the age group
of 35 - 44.

31. Twitter
7.2 M Twitter users*
• Mostly tweeting
– Between PM 21.00-22.00
– On Friday
– People from Ankara (13% of Turkey)
– 18-29 years interval
* http://www.haberevet.com/haber/20120320/530389/turkiye-de-kac-kisi-twitter-kullaniyor.html

33. Facebook and Twitter Responses…
• Birini bekliyorumdur 10 kiĢi
• Aylaklık ediyorum çünkü tembelliğim
üzerindedir ve yayılmayı seviyorum 5 kiĢi
• Biraz rahatlamaya ihtiyacım vardır 6 kiĢi
• Canım sıkkındır 7 kiĢi
• Yalnızım hemde çok 2 kiĢi

34. Historical Analysis of Coffeehouses
Coffeehouses reflect the dynamics of social
relations formation and social
transformations
– Public space, sociality, social control,
rumor, heterotopia, public opinion, the
mentality of the management, supervision
– Drinking coffee, having chat (yarenlik),
socializing, talking about politics
– Closed down for being a place for lazy
people, incitement

35. Historical Analysis of Coffeehouses
• Coffeehouses shapes EDL practices of
ordinary people and shapes the roles in their
social relations and functions
– tradesmen, merchants, provincial, kavass, clerk
(esnaf, tüccar, taĢralı, kavas, katip)
• Drinking coffee in the coffeehouse is a group
activity
– Medium in forming social relations and helping
socialization

36. Aim
• Our method is using this medium to
understand how meanings are
produced …?

37. • Shadow puppetry (Karagöz-Hacivat)
– Expressed desires of ordinary people and
everyday experiences by challenging
official norms
• Which functioned like media that was producing
destructive political rhetoric
• Tactic

38. Cultural reproduction
Traces of people
Patterns

39. Traditional Coffee house concept

40. Disposable coffee cups
Personalized, paintable coffee
cups
Turning down the cup

41. Reading fortune of
another person-
using the manuals
Write your own
interpretation on cup
or paper- post it

46. IKEA EXPERIENCE, TRANSCULTURATION

47. PEOPLE from DIFFERENT REGIONS of ANKARA,

48. PLACES for BOTH CHILD and ADULTS,
Using spaces at Ikea by their needs.

49. LOITERING at IKEA
Loitering at IKEA with their own ways.

50. Similar Everyday Practices, Similar Needs
Different ways of practices