1. iDesigns
TELEVISION IDENT IDEA
iDesigns

2. The target audience for the television ident I am designing
will be aimed at both genders, females and males who are
aged from 18-30, interested in urban television. As this
channel is more urban and modern, the television ident will
be mainly aimed towards African and Caribbean individuals,
in addition to individuals who do not fit the above two
categories but still enjoy music, are entitled also.
The socio class of the chosen audience would be C1 (shop
manager, personal assistant) / C2 (Plumber, machine
operator) – I have chosen this specific socio class why have
I chosen this specific target audience?
How will my ident reach out to the socio class? The design
elements of my television ident, which will include the use of
incorporating different genres of music videos and
insinuating them all together, the font style also will reach out
to the above socio class. This ident will be just right for the
socio class I have previously above, because I am not
aiming my product towards highly wealthy individuals.
iDesigns©

3. My television ident consists of filmed footage from various
music videos, which are urban – this is done to relate to the
specific target audience, my target audience being females
and males aged from 18-30. As the designer I have
brainstormed many different idents, however, I have decided
my final television ident for your channel GRIT 11 will include
the following; various screen shots of music videos, moving
typography, background music, vibrant and colours. The
television ident I will be producing, will be done on a digital
medium, everything will be done digitally. To create this
television ident I will be creating this ident on two software's;
final cut pro (to edit the moving frames) and after effects.
Does it relate to GRIT 11
The reason why I have chosen and decided to create and
design this ident is because I believe it will attract the target
audience, in addition to attracting more viewers. This ident
will be relevant for your channel because, GRIT 11 consists
of; music, animations, sit-coms and comedy shows. I am
going to produce a television ident, I as the designer has
chosen the ident to be entertaining, as well as informative by
the typography which will be included within my moving
ident.
The message the ident I will be designing will be „music is
everything‟ I am using your specific genre for your channel
„music‟ to target the chosen target audience, in addition to
reeling in more viewers by my creative design of an ident.
Personality – How is the brands personality being
represented within the ident. – fun, exciting, urban, random,
new school – in addition, I could also design a ident which
comes on special occasions that also inform the audience on
the sit-coms.
iDesigns©

4. The screenshots of the chosen music videos I will incorporate within my ident to attract the chosen
target audience, I believe the the screenshots below will attract the audience because each shot will
have relevance to each individual within my given target audience. With the screenshots below will
also have relevance to the background music.
iDesigns©

5. The reason as to why I have chose this specific font
style is because I believe the font which is named
„electrical‟ stands out towards the target audience, I
think this specific font style I have chosen to incorporate
within the ident goes well with the name and the
meaning of the word „GRIT‟ the meaning being „sand or
other fine grainy particles eaten by fowl to aid in
digestion.‟
I think the font style I have chosen for your television
ident, personally, I believe the font will stand out
towards the target audience and also be memorable.
“Electrical” is the name of the font, the size of the font
will be 40, this is a good size for the audience to be
attracted to the spectacular television ident.
iDesigns©

6. The production requirements, which will be needed
within the designing and producing this television
ident are the following; Final Cut Pro X and After
Effects/Flash.
The three software‟s listed above contain the work and
effects which are going to be used throughout the
designing and producing of your product. Final Cut Pro
will allow me to edit the chosen music videos I will
incorporate within GRIT 11‟s ident, FCP will also allow
me to add effects to the filmed footage to enhance the
GRIT 11‟s personality. After Effects and Flash will both
allow me to develop my animations that will appear on
screen towards the end of the television ident.
During the making of the ident I will not need to use
cameras to film, this also includes the camera equipment
such as; tripod, dolly etc. There will be no need to film
any footage for your ident, everything for the ident will be
done digitally.
iDesigns©

7. The unique selling point within the ident I have
previously proposed to you, I have displayed the
design elements and arrangements, which are
going to take place. However, the unique selling
point of this ident is font style used, most company‟s
use simple and blunt fonts to attract their audience,
fair enough it is memorable, but is it attractive in the
receivers eye?
however, the ident I have shown you displays the
simple design the font style contains, the
uniqueness of this font style are the cracks within
the text, which is memorable.
In addition, the unique selling point of GRIT 11‟s
ident is the circle in which the number “11” overlays
in. Also, the effects I will be using within the ident
will be a huge selling point as it engages the
audience to continue to watch and personally, the
whole concept of the idents idea shows the
uniqueness, during the duration of most television
idents. Why will my ident be the right ident to
distribute?
iDesigns©

8. The cost of the television ident will be designing and
producing for your channel (GRIT 11) – The costing of
this television ident I have previously presented to you,
will in total cost £1,600; the breakdown of the total
costing will be below;
The break down of hours gone into this ident, charged
per hour, editing and creating animations etc.
Contingency plan.
• Font style (electrical) - £220
• Colours – £100
• Animation(s) – £300
• Editing techniques /Effects added – £400
• Planning - £800
You as my client will receive positive feedback, satisfied
viewers, in addition you will see your views increasing by
this ident.
iDesigns©