Facebook strategies at GX Connect
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Presented at GX Connect December 2, 2010 together with Thomas van de Weerd of Pathé Nederland.
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Facebook strategies at GX Connect
- 2. starring
- 3. vision of info.nl Real=me Company marke?ng is a service experience online sustainable differen?a?on Exploding Strategy be there where the user is ecosystem distributed Virtual Warmth a context relevant dialogue apps online presence
- 12. connec?ng to legacy portal server content customer repository LDAP profile ERP/ apps WCMS SSO & shops ECMS security CRM
- 16. Over 550m Ac?ve Users Globally Over 169 million users in Europe 2007 2008 2009 2010 Source: Facebook internal data, Nov 2010
- 17. Top Facebook countries in Europe 1. United Kingdom 28m 2. Turkey 23m 3. France 19.5m 4. Italy 17.2m 5. Germany 12.4m 6. Spain 11.6m 7. Sweden 3.8m 8. Poland 3.7m 9. Belgium 3.6m 10.Netherlands 3.1m Source: Facebook Internal Data, Nov 2010
- 18. Over 3.13m Ac?ve users in Holland 2010 Source: Facebook internal data, November 2010 Note: Ac?ve users are registered users who have logged on to Facebook at least once in the last 30 days
- 19. Over 3.13m Ac?ve users in Holland 3.13+ 2008 2009 2010 Source: Facebook internal data, November 2010 Note: Ac?ve users are registered users who have logged on to Facebook at least once in the last 30 days
- 20. Facebook Demographics Holland Gender Age Source: Total ac?ve audience Facebook internal data July 2010
- 28. Social ads Open Graph Target User News feed News feed Pages Facebook pages Applica?ons
- 38. 90% of movie goers does orienta?on online (source: Bioscoopmonitor)
- 39. Social?
- 40. “Want to catch a movie tonight?” “Let’s go see the new Harry PoKer”
- 41. ov ie!” Gre at m “ ot to e g t!” u’v ou “Yo k it ch ec “ The expe 3D rienc “So ama e was funn y!” zing ”
- 42. + +
- 57. thanks!
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- Average user has 130 friends\nPeople spend over 700 billion minutes per month on Facebook\nAbout 70% of Facebook users are outside the United States\nThere are more than 150 million active users currently accessing Facebook through their mobile devices.\n
- Average user has 130 friends\nPeople spend over 700 billion minutes per month on Facebook\nAbout 70% of Facebook users are outside the United States\nThere are more than 150 million active users currently accessing Facebook through their mobile devices.\n
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- Thanks to the facebook page, pathe gathers every day important insights about new services, changes in existing services and of course Movies. Pathe is actively using the wall to reply to customers quiestions and to get a feeling of the sentiment for each initiative.\n
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- The app lets users create a group and invite friends to see a movie in the new Zaandam theater. The group with more users wins a private screening. Very viral application, Biggest group got 160 mebers, a total of 350 groups were created, and around 900 users subscribed to a group.\n
- This facebook app based on pictures allows users to create their own inception poster, and post it on facebook. Pictures were automatically posted both on the user’s facebook page and on the Pathe facebook page. The 10 pictures with more likes won free tickets to the movie\n
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- Clear fan acquisition pattern: fans are acquired through ads and viral effect produced by fan engagement on applications. The phases of heavy fan acquisition are clearly visible in the acquisition peaks and they Correspond to the campaign periods. The latest times (October) show how, as the fan number grow, there is a natural, more marked, viral effect that leads to additional fan growth.\n
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