In this presentation I held on The Web and Beyond conference on June 1, 2010, I presented a vision on how to create persuasive context-driven services.
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Twab2010 iskander smit
1. how to create
persuasive, context-driven
services
The Web And Beyond 2010, Iskander Smit, info.nl, @iskandr
Dune 4.1 by Daan Roosegaarde
2. Kevin Kelly
The increase of diversity.
Services adapt to the context
of that one person.
http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
19. so to sum up
Our life exists of all our realtime life streams.
so companies deliver platforms, not sites
to create pervasive and persuasive ecosystems
that adapt instant to our profiles
which results in impulsed shaped services.
27. business
business model
context mapping
story telling
customer journeys
experience prototyping
co-design
service blueprint
service scenario’s
people technology
insights concept testing design implement
40. Hannah Donovan
Make magic by mixing the right
amount of expected and unexpected
experiences.
http://www.slideshare.net/hannahdonovan/interface-magic
41. 1. focus on the service
and the touch points will follow
2. obey to the moment
to build complete experiences
3. create play
as recipe for persuasion
42. So the Web of Impulses is an exciting new phase
that will trigger a design of a new kind of services.
Both pervasive and persuasive.
To do so we can use three rules to
create impulse shaped services.
Good luck!
Iskander Smit, June 1, 2010
info.nl
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