This slide about marketing. From this you guys can learn how to launch a new product.

1. WELCOME
TO MY
PRESENTATION

2. MAJHARUL ISLAM
ID- BTE00505254

3. Soap Brands in Bangladesh

4. Brand Name & Logo-

5. Product Name-

6. AWESOME SOAP
Feel fresh, feel awesome.

7. Objective-
To assess the current soap market in order for the Business project to be profitable
and successful.
Vision-
Being the benchmark of excellence in producing high-quality organic soap.
Mission-
 To produce well-formulated soap
 To supply the product at a low price
 To reach the customer & consumers need, want & demand
 Build a good relationship with customer & consumer.

8. Market Segmentation-
According to
Age
Gender
Income levels
Frequency of purchase
Skin type
Geographical location.

9. Competitors-
Lux, Lifebuoy, Keya, Dettol, Meril, Dove, Cool, Tibet,
Santoor etc.
SWOT Analysis-
Strengths:
• Available for all skin types
• No age restriction
• Absence of harmful chemicals.
Weakness:
• New product with a new brand name
• A lot of substitute products.

10. Opportunities:
• Top choice among organic soaps
• Growing consumer market for improved and alluring soaps.
Threats:
• Local competitors
• New entrants
• High competition.

11. Marketing Mix (4p’s)
Product-
 Common Elements- Organic oils of Palm, Coconut, Olive oil.
 Aloe Baby Soap- Natural Lavender Essential oil Blend, Aloe vera, Organic
Rosemary Extract.
 Dry skin Product- Coco butter, Organic powdered Oatmeal, Rosemary Extract.
 Oily Skin Product- Balsam Essential oil blend, Mineral Pigment, Milk.

12. Price-
SL No Quantity Price Lux Dettol Dove Meril
1. 40gm 8/- 10/- 15/- - -
2. 75gm 20/- 22/- 32/- - 21/-
3. 100gm 25/- 30/- 39/- 75/- 30/-
4. 125gm 32/- 35/- 44/- 90/- -
5. 150gm 40/- 42/- - - -

13. Place:
Trying to access every
geographical market
Trying to spread all super
shops & Shopping center
To spread in commercial
area & busy area of the city
Spread in all wholesaler
market.

14. Promotion:
Advertisement through
→Newspaper
→TV channels
→Posters
Personal selling
Public relation
Sales promotion.

15. Action
Programs
Launch of
product
Completion
in 1 year
Increasing
promotiona
l activities
Lead the
market