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Elements of a Mobile Strategy

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I Spy Marketing
I Spy Marketing

Mobile is becoming increasingly important for brands and their marketing activity. Discover how I Spy are tackling mobile marketing for their clients.

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Elements of a Mobile Strategy
[object Object]
Mobile Traffic Control Natural Search Ad Control Paid Search & Display Journey Control Conversion & Analytics Crowd Control Social Media
Traffic Control Natural Search
Mobile website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile website promotion ,[object Object],[object Object],[object Object],[object Object]
Mobile Website ASOS generated over £1m in revenue via its mobile site in December alone
Journey Control Conversion & Analytics
Mobile Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email
Mobile research
Mobile research ,[object Object],[object Object],[object Object]
Ad Control Paid Search & Display
SMS/MMS
Display
Sponsored mobile apps
Crowd Control Social Media
Facebook places
Facebook deals
Mobile Apps
Engagement focused Apps
eCommerce focused Apps Debenhams’ iPhone app has generated almost £1m in sales since launch last October. Sales on its website have increased 82.4% since October.
App promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
QR Codes
WoM/Viral
Augmented Reality/Ford KA
Mobile
Tips for a good mobile strategy ,[object Object],[object Object],[object Object],[object Object]

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Elements of a Mobile Strategy

Notas del editor

  1. comScore, the marketing research firm, states that on average, mobile marketing display campaigns get a higher click through rate than online, averaging 2-3 per cent for mobile versus 0.25–1% online.
  2. In this interactive campaign to promote Axe Darktemptation deodorant (Elsewhere Axe may be known as Lynx), participants hunted down quick-response (QR) codes (a type of barcode) in magazines, Internet and outdoor advertising in the bid to win one percent of Axe sales during the promotion. The campaign involved several different techniques to help spread news of the competition virally (from consumer to consumer) – to win you needed to amass a network of hunter friends, who helped you catch chocomen. In 90 days, the mobile site had three million page views and Unilever sold one million Axe products. http://pieces.bascule.co.jp/2008/axechocoman/en/
  3. http://www.youtube.com/watch?v=PrwmHnnSXYo