I Spy Marketing take a look and how natural search (SEO) and social media help each other when it comes to getting the most out of your keyword positioning.

2. Social media meets search marketing

4. Converged approach

5. From the horse’s mouth

6. Nice to essential – the rise of social

7. Giving search the X factor

8. Facebook opportunity

9. Offline to online – one approach

11. Converged approach Paid Natural Social

12. Converged approach Paid search identifies keyword opportunities Natural search enhances quality score for landing pages Natural search increases social profile popularity Social media provides link equity, activity and improves authority

13. From the horse’s mouth

14. Traffic results

15. Nice to essential – the rise of social Great for market/product research Great for customer service Adds variation to link portfolio Turn the public into link builders Great for traffic

16. Giving search the X factor Friendship bracelet awareness Paid ads bidding on X Factor contestant names Day parting to maximise impression opportunity Approximately 30% increase in impressions Rebecca Ferguson - best CTRAiden Grimshaw - most clicks

17. X Factor opportunities

18. Facebook opportunity The Xtra Factor – include Facebook Ad’s for Friendship bracelet push Current Facebook Ad platform cumbersome and slow I Spy Labs created Upcast - Facebook Ad Management Platform Allows quick creation of hundreds of ad variants Quick split test analysis Ad scheduling

19. 189% increase in traffic from social media 219% increase in revenue 102% increase in traffic to the main site after pre-sale event for Facebook fans

20. Online to offline – unified approach Gnome hunt – In store and Online treasure hunt Clues placed online via Twitter and Facebook Gnome hunters had to take a photo with the gnome and go into store to collect their free bracelet – 50 for each hunt PR and Customer services worked closelywith I Spy across all hunts Activity happened over 4 month period 8 offline hunts and 1 online hunt

21. Online to offline – unified approach Gnome hunt – Channels Twitter YouTube Channel Links Blog

23. Gnome Hunters who’d met on the hunt made friends on Facebook and discussed the hunt.

24. Customers were in constant conversation with us and each other on Facebook over each hunt and in between hunts.

26. Increased activity = more sales

27. Learning’s from the Gnome Hunt Online absolutely drives footfall in-store and vice versa Our dedicated fans are very involved with the brand and amazing advocates Social channels are an invaluable marketing tool for our brand Something different works! Sale of Friendships have continued to grow and exceed sales expectations Facebook fans have continued to grow and are now x28,000+