it is biased on the written term paper of TAG Heuer so if u need just ask, i made this to present in my university along with my other group member

1. Welcome
Everyone

2. Group
Xenon

3. Tick talk by
Teyeba Sadia Siddiqua
Hasin Arman Adip
Tahmid Tanvir
Sabbir Ahmed
Israt jahan

4. Introduction
• Founder
• Change in name
• Sold to French company
• Over the year development

5. From 1860 to Present

6. Their product
Watches
LeatherOptical
Electronic

7. Different types of
watch
Tag heuer carrera
Aquaracer
Tag heuer formula 1
Monaco
Link
Tag heuer grand carrera
Wrist
watch

8. Literature
Review
•What is SWOT analysis?
•What is BCG matrix?
•What is Porter’s competitive five forces model?

9. Finding Analysis

10. SWOT Analysis of TAG
Heuer
Strength Weakness
• High Revenue
• Brand loyalty and
quality
• Customer service
• Brand Ambassadors
• High brand recall
StrengthStrength
• Brand portfolio
• High loan rates are
possible
• Limited market
• Heavy brand clutter
• High price

11. OPPORTUNITY
• Fragment market
• New technology
• Innovation
• Growing economy
• High growth in the
luxury watches
Threats
• Government
regulations
• Increasing rates of
interest
• Rising cost of raw
materials
• Technological
problem
• Price changes
•Increasing rates of interest
Rising cost of raw materials

12. BCG matrix of
TAG Heuer
• Cash cow- Carrera Calibre 1887
• Question mark- Aquaracer 300m
• Star- Formula 1 Chronograph
• Dogs- Link 40mm

13. Porter’s Competitive Five Forces Model of
TAG Heuer
1. Threats of new entrants:
New entry of competitor.
2. Threats of substitute:
Rising demand of similar product.
3. Bargaining power of buyers:
Power of customer bargain the price.
4. Bargaining power of supplier:
Power of supplier to rise their price.
5. Current rivalry:
Increasing completion to reach market top.

14. TAG Heuer
Marketing Strategies
Business level strategy:
Differentiation strategy
Focus market
New innovation
Corporate level Strategy:
Unrelated diversification strategy
Expand their focus market
Reach other country

15. The Organization
Structure of
TAG Heuer
• Centralization wok
• Departmentalized
• Small scope of span of control
• Specialized

16. Recommendation
Organizational Strengths to Environmental Opportunities:
New innovation
Applying growth strategy
Correcting weaknesses and guarding against threats:
Expand globally
Changes in target market
Low price
Strategies:
Increase their productivity
More online marketing

17. Conclusion
•Growth
•People choice
•Market spot light
•Strong history
•Long experience

18. Thank
you

19. Any Question?