1. SOCIALMEDIA
Effective Uses and Practices
Presentation by:

2. Social Media
• A group of Internet-based technologies
that allows the creation and exchange
of user generated content.
• The No.1 Online Activity

3. Social Media Has Fundamentally Changed Our
Connectivity
Ever Heard of the 6 Degrees of Separation?

4. It No Longer Exists!
(Thanks primarily to Facebook)
We are now
Separated from
Each Person on
Earth by about
3 Degrees

5. This is being called the
Shift
From the
Information Era
To The
Networked Era

6. Increased Connectivity Gives
Companies a Wider Audience
Graph: 310 Active Twitter Users (out of 100 Million) over 2 days.
Created with NodeXL (http://nodexl.codeplex.xom) from the Social Media Research Foundation (http://smrfoundation.org). Some Roghts Reserved by Marc Smith. Image Obtained
from: http://www.flickr.com/photos/marc_smith/7435405092/

7. .
BUT
Time and time again,
Companies who Self-Endorse are
Kicked Out of the Conversation
(It’s called SOCIAL media for a reason)
Created with NodeXL (http://nodexl.codeplex.xom) from the Social Media Research Foundation (http://smrfoundation.org). Some Roghts Reserved by Marc Smith. Image Obtained
from: http://www.flickr.com/photos/marc_smith/7435405092/

8. Solution?
Create Your Company’s
Personable Persona

9. The Spontaneous & Upbeat Prankster

10. The Holistic & Inspirational Athlete

11. The Professional & Informed Industry Leader

12. How Social Media Benefits a Business
Percent of Companies who saw benefits from using Social Media-- Half of whom had been using
these platforms for less than one year

13. Get Everyone To
Help
• Interact with Sites
• Invite their business
contacts
• Ask others to guest blog
• Leverage office events into Stories
• Send Social Media Coordinator important articles

14. General Guidelines & Best Practices
• Use desecration; your posts reflect the company
• Be engaged and be informed.
• Be external- Don’t Be Self-Centered!

15. Using the Main Social Media
Sites

16. • A mirco-blogging service
• Twitter now reaches 1 of 10 internet users
worldwide and grew 59 percent in the past year
Tweet Half Life = 2.8 Hours

17. Reaches 71.2% of the world’s global audience
Accounts for:
-3 in every 4 minutes spent on social media
-1 in every 7 minutes spent online around the world
• Optimal Posting time: 1:00-4:00pm
• Ideal: Wednesday, 3:00pm

18. • Professional Networking Site:
• allows for business contacts to connect, find job, share insights,
etc.
• Create a company group to provide a forum for sharing insights &
knowledge, and networking with potential clients & employees.
• Transfer company recommendations to Linkedin
• 14% of people believe advertisements, 78%
believe the opinion of others.

19. Improve Your Profile!
• Improve SEO:
• Make a Vanity Url
• Use Keywords
• Show Your Skills
• Connect to Contacts
• Seek and Give Recommendations
• Share Knowledge in Groups

20. • Video sharing site
• Over 3 billion hours of video are watched each month
on YouTube
• In 2011, YouTube had more than 1 trillion views or
around 140 views for every person on Earth
• Optimal Posting Time: Sunday, Monday, & Tuesday,
between 7-10pm

21. Blogs Demonstrate Knowledge & Increase SEO

22. Social media has impacted everything:
―from business, to governments, to media... It now seems as if the
next frontier may be in applying the tenants of social media
— transparency, crowdsourcing and the democratization of
media —
to solve a wide array of global problems.‖
–Ted Ostrow on the subject of
TED Global 2012 &Radical Openness
http://mashable.com/2012/06/26/ted-global-radical-openness/

23. The End
www.istcl.com