A Complete Content Strategy in 2 Hours a Week

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This presentation was created for members of the Venture Out accelerator in NYC. It covers a high level strategy on creating content that resonates with your target audience consistently.

Marketing

A Complete Content Strategy
in 2 Hours a Weekcc: Anil Jadhav - https://www.flickr.com/photos/32953459@N00

About Us
• Copyblogger Certified Content
Marketers
• LeadPages Certified Conversion
Specialists
• Badged Google Partners

Content Is King
cc: Gwenaël Piaser - https://www.flickr.com/photos/22841923@N02

How to Make Great Content?
cc: Nazmul Hossain [ON/OFF] - https://www.flickr.com/photos/69153647@N08

Content Strategy
cc: Mukumbura - https://www.flickr.com/photos/11738433@N03

2 Hours a Week
• Who it's for
• Why it exists
• What it is
• Where to promote it

Who is your ideal customer?
cc: Great Beyond - https://www.flickr.com/photos/26104563@N00

Before You Do Anything Else
You must identify your ideal customer.
cc: e_monk - https://www.flickr.com/photos/10676369@N07

Identify Your Ideal Customer
• Interviews
• Surveys
• Purchase history
• Pricing structure

Where do they hang out?
cc: Nick-K (Nikos Koutoulas) - https://www.flickr.com/photos/33284937@N04

What are their problems?
"Pain points"
cc: colemama - https://www.flickr.com/photos/33901022@N00

Identify Your Ideal Customer
• Quora
• Amazon reviews
• Competitor complaints
• Rival IQ

Why create content?
cc: Alejandro Castro - https://www.flickr.com/photos/8063328@N06

Content Goals
1. Sharing
2. Discussion
3. Lead generation
4. Sales

Content Goals
• Authority
• Customer loyalty
• Increase exposure
• Attract partners
• Overcome objections
• Test new ideas

Now What?
cc: laffy4k - https://www.flickr.com/photos/73207064@N00

The 5C's of Content
• Copywriting
• Context
• Cornerstone
• Connection
• Conversion

Distribute
Automation makes this faster
cc: Tetra Pak - https://www.flickr.com/photos/45782447@N02

Test
Remember Google Analytics?
cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06

What Makes it Great?
cc: WanderingtheWorld (www.ChrisFord.com) - https://www.flickr.com/photos/44028103@N07

Summary
• Research
• Prioritize
• Create
• Distribute
• Test

Your Move.
cc: teliko82 - https://www.flickr.com/photos/8727395@N04

Get the Deck
AnAbstractAgency.com/venture-out/

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A Complete Content Strategy in 2 Hours a Week

1. A Complete Content Strategy in 2 Hours a Weekcc: Anil Jadhav - https://www.flickr.com/photos/32953459@N00

4. About Us • Copyblogger Certified Content Marketers • LeadPages Certified Conversion Specialists • Badged Google Partners

5. Content Is King cc: Gwenaël Piaser - https://www.flickr.com/photos/22841923@N02

9. How to Make Great Content? cc: Nazmul Hossain [ON/OFF] - https://www.flickr.com/photos/69153647@N08

10.

11. Content Strategy cc: Mukumbura - https://www.flickr.com/photos/11738433@N03

12. 2 Hours a Week • Who it's for • Why it exists • What it is • Where to promote it

13. Who is your ideal customer? cc: Great Beyond - https://www.flickr.com/photos/26104563@N00

14. Before You Do Anything Else You must identify your ideal customer. cc: e_monk - https://www.flickr.com/photos/10676369@N07

15. Identify Your Ideal Customer • Interviews • Surveys • Purchase history • Pricing structure

16. Where do they hang out? cc: Nick-K (Nikos Koutoulas) - https://www.flickr.com/photos/33284937@N04

17. What are their problems? "Pain points" cc: colemama - https://www.flickr.com/photos/33901022@N00

18. Identify Your Ideal Customer • Quora • Amazon reviews • Competitor complaints • Rival IQ

19. Why create content? cc: Alejandro Castro - https://www.flickr.com/photos/8063328@N06

20. Content Goals 1. Sharing 2. Discussion 3. Lead generation 4. Sales

21. Content Goals • Authority • Customer loyalty • Increase exposure • Attract partners • Overcome objections • Test new ideas

22. Now What? cc: laffy4k - https://www.flickr.com/photos/73207064@N00

23. Allocate Resources

24. Mix It Up • Quick fixes • How to's • Long form guides • Entertainment • Brand connections • -5% sales

25. The 5C's of Content • Copywriting • Context • Cornerstone • Connection • Conversion

26. Distribute Automation makes this faster cc: Tetra Pak - https://www.flickr.com/photos/45782447@N02

27.

28.

29.

30. Test Remember Google Analytics? cc: Daniel Kulinski - https://www.flickr.com/photos/7729940@N06

31.

32. What Makes it Great? cc: WanderingtheWorld (www.ChrisFord.com) - https://www.flickr.com/photos/44028103@N07

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

43.

44.

45. Summary • Research • Prioritize • Create • Distribute • Test

46. Your Move. cc: teliko82 - https://www.flickr.com/photos/8727395@N04

47. Get the Deck AnAbstractAgency.com/venture-out/

48. Thanks. Any questions?

A Complete Content Strategy in 2 Hours a Week

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