This a revamped presentation for executing your idea.

3. Hello, I’m Anthony Montalbano

11. ●
●

12. ●
●
●

18. Write one page
detailing your idea.

26. Tricks

27. Tricks

28. Tricks

29. Tricks

30. “Product review”
“Have you tried”
“I bought”
“I purchased”
Source: Pat Flynn - Will It Fly?
“amazing story”
“great story”
“awesome story”
“good story”
“tell you a story”
“one time I was”
“I remember when”
“share a story”
“happened to me”
“I figured it out”
“why is it”
“when can I”
“what are the”
“what is the”
“how come I”
“need help”
“please help”
“I need”
“help with”
Tricks

33. Tricks

34. Tricks

35. Tricks

36. Tricks

37. Tricks

38. Tricks

39. Tricks

40. Tricks

41. Tricks

42. Tricks

43. Tricks

44. More places to research

46. ●
●
●
●

47. What’s something about [topic] that frustrates you?
If you had a magic wand and could change anything related to [topic] what would it be?
What problems are costing you the most money right now?
What’s the most important activity related to [topic] that you do? Is there any
frustration associated with that?
What related to [topic] takes up the most time?
Do you use anything to help you with [topic] already? What do you like about it?
What do you wish was better?
What’s something related to [topic] that you have to keep doing over and over again?
Start Asking
Questions

48. M Minimum
V Viable
P Product

57. Exercise

62. 1. Create a new Trello board.
2. Add people who might be
customers.
3. Select 10 people to interview.

66. The days are long, but the
years are short.

67. Create it.

68. Launch it!

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72. “You should make decisions on metrics. Don't get
excited about PR, ultimately follow the numbers.”

73. You will not remember everything!

74. Build an email list!

78. Always
Be
Creating
Always
Be
Closing

81. “Making It Happen” Books

82. anthony@ambrdetroit.com
ambrdetroit.com