Business Modles as Systemic Instruments?

Business Models as Systemic Instruments? Andrea Cocchi PhD Student Newcastle University Business School [email_address]

Contents ,[object Object],[object Object],[object Object],[object Object],Cocchi_8th ENEF Meeting 7-8 Sept. 2011

Emilia-Romagna ,[object Object],[object Object],Cocchi_8th ENEF Meeting 7-8 Sept. 2011 Time Actions From 2000 Global Grant SPINNER 02-04 HTN – ASTER 2004 HI-MECH 2010 Technopoles Time Operations 03-07 PRRITT 2010 Technology District

Aim and Focus ,[object Object],[object Object],[object Object],Cocchi_8th ENEF Meeting 7-8 Sept. 2011

Systemic Instruments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cocchi_8th ENEF Meeting 7-8 Sept. 2011 methods and mechanisms used by governments, political parties, businesses or individuals to organise, coordinate and direct innovation systems” (Wieczorek et al., 2010)

Some Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cocchi_8th ENEF Meeting 7-8 Sept. 2011

BM what they do ,[object Object],[object Object],[object Object],[object Object],[object Object],Cocchi_8th ENEF Meeting 7-8 Sept. 2011

Business Models Review Cocchi_8th ENEF Meeting 7-8 Sept. 2011 Our adaptation from: Callon, 1989; Doganova-Renault, 2009; Polanyi 1958,2000) Knowledge Structure  Knowledge Nature  ONE DIMENSION (Pre-Polanyi) MULTI DIMENSION (Post-Polanyi) NORMATIVE ESSENTIALIST Theory leaded (Mode1) BM is a blueprint PRAGMATIC Object Based (ANT) BM as By-product DISCURSIVE FUNCTIONALIST Practice/Output based (mode2) BM is an outcome SYSTEMIC Process Based BM as a systemic Tool

BM as Systemic Tool ,[object Object],[object Object],[object Object],Cocchi_8th ENEF Meeting 7-8 Sept. 2011

BM: an Object and Process Cocchi_8th ENEF Meeting 7-8 Sept. 2011

Example: BM in Manufacturing ,[object Object],[object Object],Cocchi_8th ENEF Meeting 7-8 Sept. 2011

Same options Cocchi_8th ENEF Meeting 7-8 Sept. 2011

From a linear .. Cocchi_8th ENEF Meeting 7-8 Sept. 2011

To a system perspective Cocchi_8th ENEF Meeting 7-8 Sept. 2011

Impact Matrix Cocchi_8th ENEF Meeting 7-8 Sept. 2011

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],Cocchi_8th ENEF Meeting 7-8 Sept. 2011

Business Modles as Systemic Instruments?

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Business Modles as Systemic Instruments?