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Language, communication and reputation Lionel Stanbrook

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Language, communication and reputation Lionel Stanbrook

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Language, communication and reputation Lionel Stanbrook

  1. 1. Language, Communication and Reputation Lionel STANBROOK
  2. 2. Language, Communication and Reputation Lionel Stanbrook, Senior Writer Clement Reputation write the right words --- www.clementreputation.com
  3. 3. volcanic and voluminous verbiage •Half-digested, half- understood language •Ambiguity and Confusion •Partial knowledge •Politicians stretch words to make deals Clement Reputation write the right words --- www.clementreputation.com
  4. 4. The Gaseous Effusion of Jargon
  5. 5. Dear John: I want a man who knows what love is all about. You are generous, kind, thoughtful. People who are not like you admit to being useless and inferior. You have ruined me for other men. I yearn for you. I have no feelings whatsoever when we’re apart. I can be forever happy. Will you let me be yours? Gloria Write the right words in the right order Dear John: I want a man who knows what love is. All about you are generous, kind, thoughtful people, who are not like you. Admit to being useless and inferior. You have ruined me. For other men, I yearn. For you, I have no feelings whatsoever. When we’re apart, I can be forever happy. Will you let me be? Yours, Gloria
  6. 6. Clement Reputation write the right words --- www.clementreputation.com
  7. 7. The simplicity of words hides the complexity of their effect •An elite verbal environment makes companies look strange, ridiculous and weird
  8. 8. Communication needs reception •The birth of radio •Can you hear me? Clement Reputation write the right words --- www.clementreputation.com •Guglielmo Marconi and George Kemp, Penarth, Wales, 1897
  9. 9. lionel@clement.co.uk www.clementreputation.com Clement Reputation write the right words •Language, Communication and Reputation •Lionel Stanbrook

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