This document summarizes a presentation on how corporate social responsibility (CSR) relates to corporate reputation. It discusses how CSR does not necessarily contribute positively to reputation and can sometimes be confusing. Reputation and financial performance are directly correlated. Stakeholders' expectations are increasing globally while trust is decreasing. CSR programs must be credible and the company should already have a good reputation for CSR to enhance it. The relationship between CSR and reputation is complex with both mutually influencing each other.