Handout the Hofstede Centre certification courses in Intercultural Management

1. Certification courses in intercultural
management
Info Webinar

2. Intercultural management
1. About the Hofstede Centre
2. Introduction to ICM
3. The certification course
4. The Accredited Practitioner and Accredited Lecturer
5. Organisational culture
6. About itim International
7. Contact information

3. Egbert Schram
Managing Director of the Hofstede
Centre and itim international.
Dutch-Frisian by birth, Egbert has
worked in a.o. Belgium, Germany,
Russia, Sweden, the Netherlands,
and Finland, where he currently
lives.
He has close to 10 years’
experience on International HRD
and guides tens of consultants,
trainers and coaches in realizing
organisational and personal
development projects.

4. About The Hofstede Centre
Our goal is to translate Hofstede´s legacy into daily management practices and
advance the research into culture´s impact on the bottom line results of
organizations.
Location: Helsinki
Founder: Bob Waisfisz
Managing Director: Egbert Schram

5. About our certification agents
Bob Waisfisz
Karin Fasse (OC)
Chika Miyamori
Miguel Gurrola

6. ”Performance depends on the fit between
strategy and culture. First you need to
know where you want to go, but where you
want to go has to fit with your culture”

7. PRACTISES
Symbols
Heroes
Rituals
Values
Greetings, Meeting,
Religion
Words, Gestures,
Images or Objects
Role-models of society alive or
dead, fictional or real
Cartoon figures, Founder,
Discoverers
NationalCulture
Organisational
Culture
Different levels of culture

8. ”the collective programming of
the mind with which one
group distinguishes itself from
another”
Prof. Dr. Geert Hofstede
Definition of Culture

9. How can it be applied?
• Let´s look at two examples* comparing a few
countries
1. Guiding principles of an organisation
2. Being an effective boss
*Material on 40 work related practices

10. UK Russia GermanySpainChinaFinland

11. Value differences between countries can be explained by
six “dimensions of culture”
+Power distance
+Individualism versus Collectivism
+Masculinity versus Femininity
+Uncertainty avoidance
+Long term Pragmatic versus short term Normative
+Indulgence versus Restraint
The 6-D model on national culture
(by Geert Hofstede and Michael Minkov)

12. Certification course in
Intercultural management
o Directed at practitioners who join the itim International
Network
o Pre-course study required
o Course spread out over 5 days (36 hours on site)
o Combination of lectures, case studies and simulations
Actively work on properly understanding the dimensions
and the combinations of the dimensions in order to
develop and assist clients with real life challenges
Costs: 5500 euros*
.
*Included: Training materials, refreshments, snacks and lunches and
two dinners are included in the price.
Not included: (travel expenses, hotel, activities, additional dinners,
applicable VAT

13. Benefits
• The ability to work under the strong brand of itim International, to use its
references and to get assignments from itim’s headquarters
• Getting deep insight into the 6-D Model of Hofstede
• Navigating the topic of culture and management, based on combinations of
the 6 dimensions both on a theoretical and practical level
• Access to all our materials, such as case studies, exercises, presentations,
background information and P.R. materials
• Platform to exchange and interact with experienced intercultural and
management colleagues
• Opportunity to further develop mutual understanding and respect among
people from different cultural backgrounds
• Invitation to the annual conferences organised by itim International, focused
on the exchange of information among colleagues and focused on the
latest cultural insights
• Receiving certification to show that you are sufficiently knowledgeable to
service your clients as a lecturer, trainer and consultant based on Hofstede’s 6-
D Model and its applications

15. About itim International
Itim International is a cultural transformation expert group, enabling managers to go
beyond cultural awareness and enabling managers to use culture as tool of
management.
We do this by using a unique and proven framework (the Hofstede 6-D Model and
Multifocus model), which works independently of business and country so that
managers get reinsurance and guidance on how do to a better job and be more
effective by using their cultural assets. We are the only ones who are commercially
endorsed by Prof. Hofstede in applying both models.
Over 70 Culture & Management Consultants
in 32 countries and 30 years of experience
We were founded in 1985 by Bob Waisfisz with the assistance of Prof. Dr. Geert
Hofstede

16. Join the itim Network
ITIM NETWORK
Itim consultants are people who believe in the necessity of creating cultural competence. We are highly
selective so that we can ensure that each member will fulfil the needs of our clients by having the best
consultants for your organisation. The people who join us all have outstanding cultural knowledge, a
wide variety of experience of both working and living internationally and a strong record of consulting
experiences and skills.
ITIM CONSULTANTS:
+ Have high standards of professionalism and intercultural empathy
+ Possess strong didactical skills and are able to generate creative, innovative and practical ideas
+ Are fluent in several languages, both written and verbally
+ Have lived and worked in at least two countries outside of their home country
+ Have strong commercial skills
In addition to these basic requirements, we also value personal attributes such as integrity, openness,
sensitivity and a strong sense of initiative.
Itim consultants are a unique blend of consultant, trainer, coach and sales professional

17. 5 easy steps
STEP 1 ITIM NETWORK
Send CV and Motivation letter at info@itim.org
Step 2
Interview with itim’s managing director
Step 3
Sign the contract, officially register and participate to the course
Step 4
Observe a training/consulting
Step 5
Be observed consulting/training

18. Certification Course
ACCREDITED PRACTITIONER
Focus on change managers and consultants
May 18-22, USA
July 27-31,The Netherlands
November 9-13, Italy
February 22-26, 2016, UK
Price : 5500 euros
ACCREDITED LECTURER
Getting theoretical insight into The Hofstede´s
Model on Strategy, Culture and Change that goes
beyond the publications by Hofstede in comparison
with other approaches.
May 18, Marlborough
July 27, Leiden
November 9, Italy
February 22, 2016, UK
Price : 750 euros
Organisational Culture Intercultural Management
ACCREDITED PRACTITIONER
Focus on managers and consultants
September 21-25 ,2015 Helsinki
Mars 7-11, 2016, Helsinki
Price : 5500 euros
ACCREDITED LECTURER
Getting theoretical insight into The Hofstede´s
Model on National Culture
September 21, 2015 Helsinki
Mars 7, 2016, Helsinki
Price : 750 euros

19. Online solutions
E-Learning
Sign up for an online course and benefit from
the experience of our consultants. Watch the
videos, read the articles provided and
complete the tasks given to you every week.
Interact with your consultant and the other
participants throughout the course and gain
valuable and readily applicable knowledge.
https://eliademy.com/catalog/essentials-in-
intercultural-management-public.html

20. Online solutions
OCS Light
Get the most out of social, educational and
professional situations by empowering them
with cross-cultural competence specific to
their experience abroad
Prices from 5,90 per person (student) up to
25,90 euros (managers)
http://geert-hofstede.com/organisational-
culture-scan-light.html

21. Online solutions
Culture Compass
Get the most out of social, educational and
professional situations by empowering them
with cross-cultural competence specific to
their experience abroad
Prices from 5,90 per person (student) up to
25,90 euros (managers)
http://geert-hofstede.com/cultural-
survey.html

22. Contact us
For more information on the country value scores go to:
www.geert-hofstede.com and/or visit www.itim.org
And remember:
Culture is a group process which describes certain tendencies in
society and organisations, nothing more, nothing less.
info@thehofstedecentre.com
+358 45 1375007