How to develop a successful casual social game by Rajat agarwalla
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If you want to make your social game go viral it is important to understand the nature of the social platform you are using. Viral channels on Facebook change frequently. Therefore, every viral feature needs to be socially acceptable through interaction between users in a game needs.
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How to develop a successful casual social game by Rajat agarwalla
- 1. How To Develop A Successful Casual Social Game Rajat Agarwalla Co-Founder RJ Softwares
- 2. • Introduction To Casual Social Games • Building Your Casual Social Game • Skills Required • Game Selection • Social Integration • Development • Launch & Marketing • Scaling • Q&A Learning by knowledge sharing
- 3. INTRODUCTION TO CASUAL SOCIAL GAMES Learning by knowledge sharing
- 4. INTRODUCTION TO CASUAL SOCIAL GAMES • … Along Came Facebook • Social Games • Inspiring Success Stories • Zynga, Draw Something, Playdom, Wooga • Potential In India Learning by knowledge sharing
- 5. BUILDING YOUR CASUAL SOCIAL GAME Learning by knowledge sharing
- 6. SKILLS REQUIRED • UI Design • Character & Level Design • Programming • Web, Desktop or, Mobile • QA / Testing • Feedback Analysis Learning by knowledge sharing
- 7. GAME CHARACTERISTICS • Mass Appeal • Angry Birds • Simple Rules, No Special Skills • Farmville • Playing Time Per Session • Lexulous • Multiple Levels, Increasing Difficulty, Surprises • Angry Birds Learning by knowledge sharing
- 8. SOCIAL INTEGRATION • Finding Players • Lexulous, Zynga Poker, Tetris Battle • Achievements & Bragging Rights • Farmville, Tetris Battle • Referrals & Gifts • Farmville, Tetris Battle • Leaderboards & Levels • Zynga Poker, Tetris Battle Learning by knowledge sharing
- 9. DEVELOPMENT • Select Appropriate Launch Platform • Follow Best Practices • Build Fast, Release Faster • Incorporate User Feedback Learning by knowledge sharing
- 10. LAUNCH & MARKETING • Presence In AppStores • Social Channels For Publicity • Twitter, Facebook & G+ Pages • Paid Campaigns • Pay Per Click • Cost Per Install Learning by knowledge sharing
- 11. SCALING • Games In The Cloud • Amazon, Google App Engine Learning by knowledge sharing
- 12. QUESTIONS? Learning by knowledge sharing