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1. Chang Chew Soon
Founder
Our Journey So Far

3. Our Regional Foot Print
10 Countries
Thailand|Malaysia|Vietnam|Indonesia
Australia|New Zeland|Singapore
Philippines|Cambodia|Taiwan
20 Operating Sites
Kbank
Thailand
CIMB
Malaysia
HLB
Malaysia
Vietinbank
Vietnam
Tbank
Thailand
Sacombank
Vietnam
Niaga
Indonesia
Maybank
Malaysia
Maybank
Singapore
Bangkok Bank
Thailand
SCB
Thailand
BNZ
Australia
BNZ
NZ
Maybank
Philippines
KGI
Taiwan
AEON
Thailand
PaysBuy
Thailand
Maybank
Indonesia
CUB
Taiwan
Maybank
Cambodia

5.  Established in March 2012
 First company in Asia to receive full EMVCo certification
on mobile
 Remains 1 of the only 2 companies in the world
implementing Cloud EMV Processing
 EMVCO Technical & EMVCO Board of Advisors
 Certified PCI Professional
 USD 5.6 million R&D grant from Malaysian Investment
Development Authority
Company History & Milestones
Double winner of
Best Startup &
Best Financial
Application
2013
Winner of Best
Start Up
ASEAN
Winner of
Red Herring
Asia
Top 100
Winner of
Global ICT
Excellence
Awards
2014
2nd Runner up
Asian
Entrepreneurship
Award
2015 2016
Named Asia’s
Top 100 Fintech
Leaders, NXTBNK
MasterCard
Best Practices
Certification
The Economist The Nilson Report

6. The Challenge

7. Flexibility In Your Business
Model

8. Staying Relevant

9. MPOS with mobile devices
• Audio jack / Bluetooth /
WiFi
• Chip and Signature
• Chip and PIN
• Contactless – payWave,
PayPass, Quick Pass
1
MPOS without mobile
devices
• WiFi
• Chip and Signature
• Chip and PIN
• Contactless – payWave,
PayPass, Quick Pass
2
Card Acceptance on Gate
Gantry
• Contactless – payWave,
PayPass, Quick Pass
3
On board Card
Acceptance
• Chip and Signature
• Chip and Pin
• Integrationto third
party APP
4

10.  Founded 1993, commenced operations 1996
 Fleet size: 184
 Destinations: 121
 Employees: 10,000+
 Awards: World’s Best Low-Cost Airline
 Online EMV Processing
 Worked with Visa, MasterCard, Department of Civil Aviation & Acquiring Bank to obtain
all required approvals and certifications
 All guidelines from the card schemes are fully observed & compliant
 Redesigned the entire pre-flight, on-board, post-flight process for Air Asia
 Android Tablets + PAX D210 POS Terminal, fully integrated with Air Asia’s own backend
inventory/invoicing system, passenger record system, blacklist system etc
 Connection drops are handled gracefully by automating between online & semi-offline
mode
Case Study: World’s First Inflight On-Board Card Acceptance Solution

11. MPOS with mobile devices
• Audio jack / Bluetooth /
WiFi
• Chip and Signature
• Chip and PIN
• Contactless – payWave,
PayPass, Quick Pass
1
MPOS without mobile
devices
• WiFi
• Chip and Signature
• Chip and PIN
• Contactless – payWave,
PayPass, Quick Pass
2
Card Acceptance on Gate
Gantry
• Contactless – payWave,
PayPass, Quick Pass
3
On board Card
Acceptance
• Chip and Signature
• Chip and Pin
• Integrationto third
party APP
4
RFID Acceptance with
Pump Automation
• Nozzle reader and RFID
ring
• Integrationto existing
backend system
• Integrationto loyalty
card programme
5

12. Client : Nippon Express Co Ltd
Objective : No cash, credit card fueling experience
Acquirer : Kasikorn Bank
Technology : Soft Space RFID
Fleet Size : 100
Live Date : January 2014
Merchant : PTT
Country : Thailand

13. MPOS without mobile
devices
• WiFi
• Chip and Signature
• Chip and PIN
• Contactless – payWave,
PayPass, Quick Pass
Card Acceptance on Gate
Gantry
• Contactless – payWave,
PayPass, Quick Pass
MPOS with mobile devices
• Audio jack / Bluetooth /
WiFi
• Chip and Signature
• Chip and PIN
• Contactless – payWave,
PayPass, Quick Pass
1 2 3
On board Card
Acceptance
• Chip and Signature
• Chip and Pin
• Integrationto third
party APP
4
RFID Acceptance with
Pump Automation
• Nozzle reader and RFID
ring
• Integrationto existing
backend system
• Integrationto loyalty
card programme
5
Integration to Third
Party APP
• Chip and
Signature
• Insurance
premium
payments and
restaurant
ordering system
6

14. Case Study: Malaysia’s First Fully Integrated Digital Ordering Platform
 Sakae Sushi , established in 1996, listed on
Singapore Stock Exchange
 2010 Asia Pacific Brand Laureate Recipient for Best
Japanese Cuisine award
 Present in Malaysia, Singapore, Indonesia, China,
Japan, Vietnam, Philippines, India, Thailand and
US
 RM 100 million in Annual Sales
(Malaysia – 23 outlets)
 RM 75 million sales in Card Payment (75%)
 In 2012, Soft Space built their digital ordering
platform on iPad
 Digital ordering platform resulted in a
30% - 40% increase in sales

15. Integration of MPOS
 One iPad per table with digital
ordering menu
 Sales increased but a huge
queue formed at the counter
when it came time to payment
 In 2013, integrated Soft Space’s
touch based digital ordering
menu with the MPOS
application
 Complete sales cycle including
ordering, tracking order status,
linkage to the kitchen system,
billing & finally card payment

18. MPOS without mobile
devices
• WiFi
• Chip and Signature
• Chip and PIN
• Contactless – payWave,
PayPass, Quick Pass
Card Acceptance on Gate
Gantry
• Contactless – payWave,
PayPass, Quick Pass
MPOS with mobile devices
• Audio jack / Bluetooth /
WiFi
• Chip and Signature
• Chip and PIN
• Contactless – payWave,
PayPass, Quick Pass
1 2 3
Ticketing Kiosk
• Contact and Contactless
capable with PIN entry
• Integrationto existing ticketing
backend system
8
On board Card
Acceptance
• Chip and Signature
• Chip and Pin
• Integrationto third
party APP
4
RFID Acceptance with
Pump Automation
• Nozzle reader and RFID
ring
• Integrationto existing
backend system
• Integrationto loyalty
card programme
5
Integration to Third
Party APP
• Chip and
Signature
• Insurance
premium
payments and
restaurant
ordering system
6Integration with Mobile POS
Provider
• Audio jack / Bluetooth
• Chip and Signature
• Chip and PIN
• Seamless payment flow with
third party POS app and
hardware
7

19. Technology : Dynamic/Morphing QR Code
Objective : To introduce next level security without
any performance degradation
Usage : Payments, label of authenticity on
e-commerce goods purchased

20. Technology : Soft Space Car Park Gantry
Objective : To allow car park operators
to accept a wide range of
payments acceptance
channel
Usage : Car park gantry, tolls,
vending machines etc

21. Thank you!
chewsoon.chang@softspace.com.my
www.softspace.com.my

22. How to steal ATM/Credit
Card Pin

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24. Pin code is
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