From completing this task, I have outlined who my target audiences are, how the lyrics relates to my music video and the general codes and convention of a music video. In this task, I have stated the guide lines and the considerations and defined what I will be using in my music video. Lastly, I have mentioned existing music videos which inspired me to use them in my video and I also added the date and the details of where I shot my scenes.

1. Music Video Proposal
Song: Ayo
Artists: Chris Brown and Tyga
The target audience for my music video will be aimed at the teenagers and
to young adults who are into money, girls and cars. The song I will be using for
my music video will be by the American Hip-Hop artists Chris Brown and Tyga.
The genre of the song is Pop which is a synth-laced and an up-tempo beat
which is described as a “club banger”. The lyrics are relatable to my target
audiences as both of the artists use the slangs the teenagers and young
adults would understand and flows with what I wanted to have in my music
video. As my target audience will be teenagers and young adults, I strongly
believe that my music video will be suitable for them.
In addition to the video type, the video will be based on the lives of
teenagers in today’s society where they spent money on everything they see,
hang out with the girls and use cars to show off. I want this music video to
show the ups and downs of being a teenager and have every key moments
were it brings back their memories. I also want to focus on the things that
happen in real life for example, capturing real life videos of buildings. All
these aspects relates to the genre, the target audience and the song.
Guide Lines and Considerations
 The music video should include editing tools with the colourful visuals.
 A movie-format.
 The music video will contain no stories (Narratives).
 Shots will be taken indoors and outdoors.
 Lighting should be kept accurately. (Key Light, Fill Light and Back Light).
 Use extras in the music video to make it look like a high budget video
by including cars, motorbikes, chains, speakers, houses and school.
 The video is supposed to look high quality (1080p) and give a hint to
the audiences that the music video is made with a high-budget.
Here, I will be pasting links of music videos which I have come across and
have inspired me to use the ideas in my music video.
Music Videos
https://www.youtube.com/watch?v=nsANbVlf3kA (Sneakbo – Dem Man)
https://www.youtube.com/watch?v=ci4TRJ0GkcM (Yungen featuring
Sneakbo – With That)
https://www.youtube.com/watch?v=QiYKl4MrSgk (K Koke – Only One)
https://www.youtube.com/watch?v=hM8NcNyBvlQ (DVS – Life Of A Real G)

2. Ayo Music Video (directed by Janakan)
Shooting Date: 27th September 2015
Location: Ace Café London (Wembley, Stonebridge Park)