Social media allows you to be yourself, tell your story, and share your unique, personal view of the world (but...let other people share it).

2. Personally and professionally,
we’re using social media in
PLENTY OF MEANINGFUL WAYS.

3. A powerful global conversation has
begun…
Through the Internet, people are discovering
and inventing new ways to share relevant
knowledge with blinding speed.

4. q LinkedIn is for people you know.
Facebook is for people you used to know.
Twitter is for people you want to know.
*when using social media for personal use.

5. Who are these people?

6. They’re people like Ted…

7. Oops…not that Ted.
THIS Ted. He’s a human.

9. From
Twitter…
to
to…
real life

10. Now meet Deb…

12. Social. Media is…
• The collective of online communications channels
dedicated to:
• community-based input
• interaction
• content-sharing
• collaboration
source: whatis.com

13. Social Media:
Allows you to:
• Be yourself.
• Tell your story.
• Allows you to share your unique,
personal view of the world (but…let
other people share it.).

14. 83% of of people who are
18 – 29 years old
are active on social media
source: hubspot

15. 70% of people
who are
30 – 49 years old
are active on
social media.
source: hubspot

16. 51% of people who are 50+ are active
on social media.

17. social media and blogs reach
80%
of all U.S. internet users
Source: hubspot

18. “Being accessible – being human and
approachable – was a goal for us from day
1.”
- Linda Boff,
GE’s Executive Director of Global
Brand Marketing

19. Slide from hubspot

20. keep pace with
change

21. be nimble

22. listen
don’t scream.
don’t use all caps.

23. be consistent
across all your online social media platforms
Language
Design
Graphics
Fonts
Logos

24. focus
On your customer’s
interests and needs

25. simplicity

26. Social media is learning…
how to make more of an
impact with less marketing.

27. Quality Matters
“Don’t expect your reader to accept
a piece of writing that you wouldn’t
accept yourself.”
-Donald H. Ross

28. Facebook for Business

29. Select your Category

30. Local Business Options

32. What are you agreeing to?

33. Hover over Cover Photo to Change It
Keep it consistent with your brand.
Choose company logo or a photo that represents your
business.
Do not use a headshot or a personal photograph.

34. Stocksy.com
Thinkstock.com
Photopin.com
Where to find high-quality images:

35. Admin Panel

36. Source: allfacebook.com

37. Facebook Search
Now includes hashtags…(it used to
be pointless because it didn’t link to
anything)

38. Now Facebook shows you other
relevant conversations that are
hashtagged
{ # }
the
#hashtag
symbol

39. The hashtag…
Word or phrase prefixed with the symbol #.
Placed before important words.
Provide a way to group messages.
You can search the hashtag and
get the set of messages that contain it.

41. Twitter for business

42. Set Up Your Account
• Don’t be an egg (upload profile photo)
• Hatch your account
• Fill out your bio
• Write in first person
• Be human
• Don’t overly promote yourself
• Make it easy to manage

44. Social Media Management
• Hootsuite
• Sprout Social
• Buffer App

46. Bufferapp.com

47. Integrations:

48. Social Media Strategy
• Define target market
• Where do they hang out?
• Build your community
What are they talking about?
• Develop content strategy

49. Create Editorial Calendar
Think like a publisher.
Plan ahead.
Schedule tweets, updates.

50. Where to Find Ideas for Content:
Feedly
Google Alerts
Industry News/Blogs/Magazines
Brands Doing it Right

51. Why is Content so Important?
Helps people relate to what you do
Consumers don’t want to read product specs
They want to be entertained AND informed.

52. Brands who get it:
Red Bull
Lululemon
General Electric

53. Measure
Google Analytics
Facebook Insights
Twitter Analytics

54. Questions?
Visit: www.jessicaannmedia.com
Email: jessica {at} jessica ann media dot com
(no spaces)
Twitter: @itsjessicann
Google+: Jessica Ann

55. Images courtesy of