Cookies are the back bone of many platforms in digital marketing and advertising domain. This presentation looks into what cookies are, cookie pools and upcoming tracking mechanisms

1. aka your web identity
VIJAY SANKAR

2. • A piece of information generated by a web server and stored in the user's
computer, ready for future access
• Usage
 Shopping carts
 Login sessions
 Online advertising
 User experience
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3. Just a sample…
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5. based on purpose
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6. https://spring.io/blog/2014/01/20/exploiting-encrypted-cookies-for-fun-and-profit
Persistent &
Plain Text
Session &
Plain Text
Persistent &
Encrypted
Session &
Encrypted
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8. First Party
Third Party
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9. Super
Cookies
Zombies
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10. Video - https://www.youtube.com/watch?v=I01XMRo2ESg
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12. aka your true web identity
Web
Beacons
1 X 1
Pixels
Invisible
GIFs
Clear
GIFs
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13. COOKIES – THE FUTURE
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14. Device
Inference
Client IDs Network IDs
Server IDs
Synchronized
IDs
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