2. Google Glass
date, news and features
Google Glass features
Many of us spend a significant portion of our day
glued to our smartphones,
or to other connected devices. Reading social media
or checking out the weather
or otherwise dipping into
the wealth of data at our
disposal will typically consume all of our attention,
making it hard to do anything else.
Google Glass might offer a
solution to this problem,
giving us a way of using the
outboard brain of the internet while still being able to
do other things. Glass was
created, according to Google, to "be there when you
need it and get out of your
way when you don't."
The first Glass units have
been with early adopters
(who had to sign up to a
lottery for the privilege)
since April and Google
is using this semi-public
testing period to fine tune
the device for general consumption, as well as get the
world used to the idea of
wearable’s.
Essentially, Google Glass is
a wearable Android-powered computer built into
spectacle frames so that
you can perch a display in
your field of vision, film,
take pictures, search and
translate on the go as well
as run specially-designed
apps.
Google Glass uses a miniature display to put data
in front (or at least, to the
upper right) of your vision
courtesy of a prism screen.
This is designed to be easily
seen without obstructing
your view.
3. Google Glass options
Glass responds to voice
commands as well as
taps and gestures on the
touch-sensitive bar that
runs along the side of
the frame. You can start
a search with "Ok Glass.."
and take a photo or launch
an app with a command
phrase or a tap of your
finger. Glass can also be
paired with a phone using
the My Glass app to allow
quick fiddling with settings
and customisation.
Google Glass runs a version
of Android, so developers
can easily create apps that
take advantage of its unique
display and input methods.
Developers using Google's
Mirror API, which makes
it possible for apps to speak
designs that will enable
Glass to be attached to existing frames. There is also
directly with a Glass head- the possibility of designer
set, are forbidden from
prescription glasses with
charging for their software Glass functionality built in.
or embedding ads in the
This patent might give us a
Glass display. Google has glimpse of a future, more
indicated that this policy
natural looking version of
may change however.
Glass.
Google Glass design
Glass is designed to be
lightweight and as unobtrusive as possible. The
frame will come with
adjustable pads for comfort, and is expected to be
both light and extremely
robust. It will also have a
touchpad along one arm
for silent interaction.
nality built in. This patent
might give us a glimpse
of a future, more natural
looking version of Glass.
If you already wear glasses, don’t worry. Google is
trialing several different
At the moment Google
Glass comes in five colours:
Charcoal, Tangerine, Shale,
Cotton and Sky. Using
Glass’s translation ability to
turn that list from marketing speak to plain English,
that’s black, orange, grey,
white and blue. Consumer versions of the product
could offer a different palette.
4. Dolce and Gabanna Selling Idea
The result of the strategic selling idea
Gain attention of people for the Blog
A huge increase of people who visited Dolce and Gabanna blog.
Gain attention of another target group
Because of the success, lots of brands started to apply such a strategic idea
Gain awareness of the Brand
Get the loyal visitors
People are more interested in Dloce and Gabanna clothing items
Dolce and Gabbana became beside style, an attitude,a fashionable way of living.
More and more people wear only Dolce and Gabanna outÞt.
Involve people to promote Dolce and Gabbana pieces
Dolce and Gabbana is now everywhere not only at fashion shows or editorials.
Increase brand recognition
Dolce and Gabbana has more visibility regarding street fashion
Conclusion
The creative idea was a success. People had the opportunity to live the experience
behind the scenes . This exclusive concept
brought more loyal clients to Dolce and Gabbana brand. People are now creating their
personal Dolce and Gabanna outÞts and and they are share their inspiration through
pictures, and comments on ''Street of dreams'' fashion blog for dolce and Gabanna.
