Ivan Chen
3
Seguidores
Personal Information
Organización/Lugar de trabajo
Hong Kong, Hong Kong Hong Kong
Ocupación
UX & Analytics Director at IOIO Creative
Sector
Advertising / Marketing / PR
Acerca de
We're in a brave new world of marketing, an industry in transformation. The customers are in control of the dialogues, they are engaging with brands in the way they want.
As a CXM (Customer Experience Management) specialist, I am obsessed about understanding the CUSTOMER: What do they need? What do they want? How are they engaging with brands? What kind of tools are they using? How are they embracing technology?
We've met the customer-is-in-control era, and what I'm doing is managing that for my clients, helping them navigate that well: Create the tools that customers crave in how they want to engage with the brands, build the experiences to enrich their relationships with brands, conne...
Etiquetas
china
content marketing
mobile
internet
report
Ver más