Ivan Chen

Hong Kong, Hong Kong Hong Kong

UX & Analytics Director at IOIO Creative

Advertising / Marketing / PR

We're in a brave new world of marketing, an industry in transformation. The customers are in control of the dialogues, they are engaging with brands in the way they want. As a CXM (Customer Experience Management) specialist, I am obsessed about understanding the CUSTOMER: What do they need? What do they want? How are they engaging with brands? What kind of tools are they using? How are they embracing technology? We've met the customer-is-in-control era, and what I'm doing is managing that for my clients, helping them navigate that well: Create the tools that customers crave in how they want to engage with the brands, build the experiences to enrich their relationships with brands, conne...