Free member: https://www.hdcourse.com/member/ 透過搜尋引擎優化 (SEO)，中小企可提升於 Google 搜尋引擎的排名，提高曝光率，有助建立品牌形象及傳遞資訊。 網上直播工作坊議程 SEO 基礎 - Google 搜尋引擎是如何運作 - 如何選擇使用那些關鍵字，助您能有效地獲取免費流量 - 那些關鍵字可以吸納目標客戶群

1. SEO 網上直播工作坊：如何利用 SEO
獲得 Google 的免費流量 (廣東話)
By Ivan So

2. 1/ how does Google work?
2/ understand how people search
3/ 3 ways to do keyword research
4/ any faster way to do keyword?
5/ content strategy

3. My bio
● 15 years of SEO and WordPress experience
● Built 50 site to test SEO
● Handled over 350 WordPress design and
development
● Lead organiser of WordCamp, co-organiser
of HK WP meetup and HK elementor
meetup
● 5 times amazon ebook best sellers
● Mailchimp HK partner

4. Difference between SEO and SEM

6. 1/ How SEO works?

7. SEO in simple term
Relevancy (keywords) and Popularity (Links)

8. Ranking signal
200+ ranking signal
(year: 2010)

12. iPhone 11 Pro. HK$8,599 起. 全新三相機系統 (超廣角、
廣角、長焦距); 長達20 小時影片播放時間; 防濺耐水， 可
在水深達4 米長達30 分鐘; 5.8 吋或6.5 吋超級Retina
In the past, this is how we do

13. SERP
Search engine result page

14. Desktop SERP
● Title
● Link
● Description
● Sitelink

15. Mobile SERP
● Favicon
● Link
● Title
● Description
● Sitelink

16. User browsing device:
70% Mobile VS 30% Desktop / Tablet

17. Algorithm

18. Google core algorithm updates
5. Mobile
Launch date: April 21, 2015
6. RankBrain
Launch date: October 26, 2015
7. Possum (local listing)
Launch date: September 1, 2016
8. BERT (NLP)
Launch date: October 22, 2019
1. Panda (low content farm)
Launch date: February 24, 2011
2. Penguin (black-hat SEO)
Launch date: April 24, 2012
3. Hummingbird (queries base)
Launch date: August 22, 2013
4. Pigeon (local listing)
Launch date: July 24, 2014 (US); December 22,
2014 (UK, Canada, Australia)

19. BERT
If there’s one thing Google learned over the 15 years working on Google
Search, it’s that people’s curiosity is endless.
Google see billions of searches every day, and XXX percent of those queries
are ones Google haven’t seen before -- so Google built ways to return
results for queries we can’t anticipate.

20. How frequency does google
update their algorithm?

21. Update frequency
Each year, Google makes hundreds of changes to search. In 2018, they reported an
incredible 3,234 updates — an average of almost 9 per day, and more than 8 times the
number of updates in 2009.
While most of these changes are minor, Google occasionally rolls out a major
algorithmic update (such as Panda and Penguin) that affects search results in
significant ways.

22. How do I know Google can find
my website yet?

23. Site:domain.com

24. Google crawl => index => optimize

25. Do you know how quick Google
index?

27. Can it be quicker?

29. Top 3 ranking signal out of 200
ranking signal

30. ● Keyword (content)
● Backlink
● UX (rankbrain)

32. 2/ How do users search?
What is their search intention?

33. Search intent
● Informational
● Commercial
● Navigational
● Transactional

35. 什麼是甚麼?
甚麼是什麼?

36. 十萬個為什麼 / 為甚麼 Case
(Google web search)

39. 十萬個為什麼 / 為甚麼 Case
(Google image search)

41. 十萬個為什麼 / 為甚麼 Case
(YouTube search)

43. 3/ how to do keyword research

44. How do we perform a keyword
research exercise?

48. 4/ faster way for keyword research

50. 反向連結

51. 香港自費出書

52. 關鍵字建議工具

53. 5/ content strategy for SEO

54. Are more articles & more
frequent content updates
better for SEO?

55. Google analytics

56. Content length and SEO rank correlation

57. How to write a long form content?
● Table of content (it is useful as sitelink in google)
● Same keyword set content should write / amend on the same post
instead of new page
● Google mostly is showing 1 of your web page as search result rather
than multiple web page

58. Free member

60. Free member sign up
www.hdcourse.com/member/

63. Thanks for listening.
Question?

64. www.HDcourse.com
ivan@HDcourse.com
www.facebook.com/ivansopage