The document discusses tools for understanding organic customers and creating sustainable results for businesses. It notes that sustainability is economically viable, socially responsible, and ecologically sound. It then provides statistics on consumer concerns about food safety and preferences for organic options in different dining settings. The document advocates certifying organic claims and leveraging supply chain cooperation and marketing strategies to connect with consumers and drive organic demand.

1. Tools to Understand Organic Customers and Create Sustainable Results

5. Retail Market Growth Slowing

8. Certitude

14. The Panel

15. The Panel

16. Panelist Questions

18. Question 2 How do you know if companies are authentically “Going Green” or simply “Greenwashing”? In 1999, "greenwash" was added to the Oxford English Dictionary, where it is defined as: "Disinformation disseminated by an organization so as to present an environmentally responsible public image."

21. Question 5 How can companies connect to consumers to create organics demand? http://www.msu.edu/~howardp/

22. Question 5 How can companies connect to consumers to create organics demand?

23. http://www.msu.edu/~howardp/

29. Tools to Understand Organic Customers and Create Sustainable Results