3. CASES PANEL BUILDING - DEDICATED PANELS
3M DO-IT-YOURSELF PANEL
CLIENT &
SECTOR
3M
Consumer goods
The goal was to set up a panel of ‘do-it-yourselvers’ => very specific target
group
Panel set up, maintenance & management
Ultimate goal; perform +-10 studies in light of a large scale research set up for
3M
CASE
SPECS
Campagn evaluations
Customer satisfaction & evaluation research
Product evaluation & improvement research
…
4. CASES PANEL BUILDING - DEDICATED PANELS
3M DO-IT-YOURSELF PANEL
Panel was set up meticulously to represent do-it-yourselvers
Effort in panel management and maintenance => iVOX responsibility
Ensuring that panel still represents desired population by follow up questions and continuous
updates
Panel member replacements if required
APPROACH
Keeping panel up to date
Continuous monitoring of panel metadata
Recruitment via a mix of offline & online channels
Panel exclusively used for market research for 3M to avoid over-use, maintain
focus and ensure maximum qualitative results from research
Continuous panel maintenance and quality monitoring
Large scale continuous research project for client with multiple phases and
monitoring over time of results… iVOX takes care of
Survey elaboration
Research set-up
Reporting
5. CASES PANEL BUILDING - DEDICATED PANELS
3M DO-IT-YOURSELF PANEL
Continuous learning and issue-detection leading to:
Brans awareness & enforcement => Increase brand value
Increase customer satisfaction & customer value proposition
Increase custumer retention and gain nex customers
Value
For
Client
Increase in overall business, sales and profits
IBOPE could sell similar services to large clients
Furthermore up- and cross-seliing with iVOXTOOLS qualitative research is
possible => mixed research approach (quali + quanti)
IBOPE
Many web-portals, content-portals, specialised associations etc in Brazil to
sell to
Cross- and upselling from and to IBOPE’s current products & services
Value of the project = 30.000 euro = 75.000 BRL
6. CASES PANEL BUILDING - DEDICATED PANELS
3M DO-IT-YOURSELF PANEL
Speed of research
Intermadiate results and reporting
Continuous follow up possible
USP’s
70% of responde first 3 days
Controle by metadata
…
Quality & reliability (representative sampling & processing of data)
Socio demos
Behavioral and other parameters
iVOX panel & niche panels
CONCRETE
DELIVERABLES
Possibility to aim for specific niche panels & target groups
Dedicated panel to be set up and managed over time
Research set up, excellent surveys tailored to the needs of the client
Clear and graphical report with results and analyses
Operational panel (existing or additional recruitment, possibly in partnership
with client)
PREREQS
Know how in panel building & management