Masters of Marketing -- Blogging for SEO
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In the June 18, 2015 Masters of Marketing webinar, SEO Assistant Josh Bowe discussed the best ways to blog to increase your search engine optimization (SEO) efforts.
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Masters of Marketing -- Blogging for SEO
- 1. Blogging for SEO How to increase traffic & rise up search engine ranks Josh Bowe SEO Assistant/ITC
- 2. Blogging is Fast, Simple and Proven • Creating unique content for your website works for customers and search engines • Give people a reason to visit and stay on your site
- 3. Why Blogging Works • Blogging shows search engines you’re current • Blogs contain keyword rich content • Blogs give customers a reason to come back
- 4. Getting Started • Set up your blog • Each new post is a new page • Creates new linking opportunities
- 5. Have a Strategy • Know your keyword strategy • Focus on important lines of businesses • Promote through social media (Twitter, Facebook, LinkedIn, Google+)
- 7. Tips for Posts • Embrace keywords but don’t spam • Links! Links! Links! • Develop a voice or personality • Get to the point • Answer questions about your lines of business • Don’t be too general. There’s lot of insurance options. Blog about what sets you apart or matters to your set of customers.
- 8. More Posting Tips • Don’t be text heavy • Change up formatting • Tag your posts
- 9. Make Sure to Follow Through • Keep up a schedule for posts • Focus on unique content • Don’t abandon your blog
- 10. SEO Friendly Blogging • Titles and subheads important • Each blog post should focus on a particular subject or keyword (EX: Dallas Auto Insurance, New York Home Insurance) • Search engine’s love organic traffic – keep up unique content
- 11. Thank You! Join us for July’s Masters of Marketing webinar “The Ins and Outs of Managing Your Agency's Email Marketing” presented by AgencyBuzz Coordinator Sophie Massie.