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How to communicate science
effectively
Define the Story
• Need
• Approach
• Supporting evidence
• Evaluation
• Conclusion
Know your audience
Message Audience
It’s not about you, it’s about them and the message
Organise the Story
• Roadmap – Story board
Set out sections:
Need
Approach
Supporting evidence
Evaluation
Conclusion
Working
title
Method
1
Method
2
Method
3
Method
4
Discus’n
1
Discus’n
2
Discus’n
3
Discus’n
4
Result
1
Figures
1,2
Result
2
Result
4
Tables
1,2
Figure
6
Result
3
Figures
3,4,5
talk1? talk2?
NeedNeed 1Need
Action time
•Two minutes elevator test
challenge
•One minute shake hand
challenge
•15 words highlights of the
show challenge
You have 15 minutes to prepare
• Need
• Approach
• Supporting evidence
• Evaluation
• Conclusion

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How to communicate science effectively (IWC8 Presentation)