Slides for the workshop session on “Income generation options for your web site” at the IWMW 2001 event held at Queen's University Belfast on 25-27 June 2001. See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/sessions.html#c1

1. C1: Income Generation for your Web
Site
Diane McDonald, Strathclyde University

2. Q1: Identify potential revenue generating
opportunities on your web site
(The University’s e-shopwindow.
“Browsers most welcome here”
or is that “Most browsers welcome here”?)
Opportunities: ISP; commissioned work/consultancy
(web technologies); s/w development; profile raising;
adverts - local business - but potential conflict of
interest; sponsorship (targeted); affiliates and
associates; selling marketing information; business
services information; distance learning & continuous
professional development; outward marketing - eg
conference facilities; and hosting e-conferences.

3. Q2: Investigate how the opportunities
identified could be implemented
Drivers: Management Pressure; market forces -
from the competition; finance; recruitment and
R&D; cut of the “free ads”; need for financial
support; pressure from sponsors.
Pitfalls: It puts users off; (hidden) costs; legality
& liabilities; would there be enough deals?
Barriers: financial resources; legal; ideology;
organizational culture.
Exemplars: USA HE; Amazon
Skills needed: web, media, marketing, business,
common sense, contract and legal. In house
already, but in short supply.

4. Q3: Devise a way forward
Business models - guidelines please
and business plans
JISC briefing document (eg RSN on
Advertising)
Guidelines
Potential to set up consortial arrangements
to pool resources for legal, marketing
&purchasing - do it once for the benefit of
the several