Cisco is making it easier to drive adoption of Webex Teams with next practice content. This is a shift in emphasis from ‘how to’ content to ‘why to’ content that can be used by Customer Success Managers and customers to launch, promote and accelerate adoption. Articulating the value of the technology in the context of different lines of business makes it easier for employees to understand “what’s in it for me?”. Information makes people think, but emotion makes them act. Here are some excerpts from the 167 page playbook. Download entire book here: http://cs.co/teamstoolkit

1. 1Classification – Internal
Playbook Excerpts
For Customer Success Managers
01 May 2018

2. 2Classification – Internal
Cisco Playbook Requirements
› Consistent content used
by all Cisco CSMs and
their customers
› Shift to value based story
telling to drive up
adoption
› A complete guide on
how to launch Webex
Teams in a large
enterprise
› Adoption toolkit for IT
project managers
› Adoption toolkit for lines
of business
› Why to and how to
content - customisable
Why? What Where?
› Browse and download (no
login required)
› http://cs.co/teamstoolkit
Webex Teams Playbook for Customer Success Managers and Customers

3. 3Classification – Public
How to launch Webex Teams in your enterprise
Comprehensive guide for IT project managers
• Planning guide on how to
capture information related to
key areas required for
successful deployment

4. 4Classification – Internal
Use Case Capture
Guide on how to run use case capture workshops
• Step by step guide on how to
manage use case workshops to
capture business requirements

5. 5Classification – Internal
IT Planning Toolkit
Launch email best practice
• Used by customer IT project
teams for launch communications
• Customisable

6. 6Classification – Internal
Best Practice
Comprehensive advice and guidance best practice

7. 7Classification – Internal
Workstyles
Webex Teams in the context of workstyles and personas
• Used to open conversations with
the business about how Webex
Teams meets the collaboration
needs of a wide range of work
styles

8. 8Classification – Internal
Launch & Promotion Assets
Digital assets to launch and promote company wide

9. 9Classification – Internal
How to launch Webex Teams in your line of business
Guide for LOB champions
• Webex Teams launch guide
for champions in each line
of business
• Digital promotion assets,
email copy provided in
each section
• Guide on how much effort
is needed for each launch
activity

10. 10Classification – Internal
Project Manager Line of Business
One page value proposition/use case
• Webex Teams in context
• Used by CSMs and customer
project teams to share with
employees in this line of business

11. 11Classification – Internal
Sales Line of Business
One page value proposition/use case
• Webex Teams in context
• Used by CSMs and customer
project teams to share with
employees in this line of business

12. 12Classification – Internal
Field Worker
One page value proposition/use case
• Webex Teams in context
• Used by CSMs and customer
project teams to share with
employees in this line of business

13. 13Classification – Internal
Line Of Business Promotional Assets
Flyers, Posters, Banner Ads
• Digital assets to promote
online with banner ads and
offline using posters and
flyers/desk drops

14. Ask us about producing
customer success content
Leon Benjamin
+44 7974 766615
leon.benjamin@sei-mani.com