1. HOW TO
REACH
FASHION
BLOGGERS

2. WHO ARE THESE FASHION
BLOGGERS?
Click on the
diamonds
for direct
blog links!

3. Street Scene Blog
“Look at these fashionable
people on the streets!”
The
Sartorialist

4. Personal Fashion Blog “I
am a fashionable person on the street!”
Bryan
Boy

5. Shopping Blog“Look at all
this stuff I want/think you will want
to.”
Modelizing

6. Trade Blog “Look at what is
going on in fashion!”
The Cut

7. Celebrity Fashion
Blog “Look at what the stars
are wearing!”
WhoWhatWear

8. TIPS! To get you
have to give, here
are some things to
help out your
blogger when
pitching.

9. Parties, mixer, lounge,
walk, talk, chat, club,
gathering, EVENTS,
gala, picnic, tea party,
birthday, fashion show,
installation, exhibition,
fashion night out, after

10. “Show & Tell” Give your
fashion bloggers a chance to
see your product, take pics
and relay that info to their
readers.
Spoiled
Little LA
Girls

11. What To
Remember
When
Pitching
We want a mix: Fly Girls
1Cup : Web Ready Images
2 Cups : Fun Conversational Content
Splash : Professional Consideration!

12. Try Pitching To Independent
Blogger Organizations!
They work with thousands of legit bloggers daily, let them lead you!

13. Follow Up With Your Photos
and Your Information!
Fashion bloggers are not
always, professional The
Man
photographers or Repeller
journalists.

14. Help them out with event photos
and information on who
attended and what was
showcased!
Swagger
: NYC

15. What about your
expectations?

16. No matter what they are
writing, a good blogger
should be able to give
you…………..

17. A 1-3 day
turn around
for event
posts!
Cupcakes
and
Cashmere

18. A link of the post
once it goes up
Nitro:
Licious

19. A follow up with
comments and
number of page
views Sea of
Shoes

20. MISS
Crew
A heads up if the post
will be negative* *this is only true if you are
pitching them, no blogger will reach out to every company they rag on.

21. GOOD LUCK!
Now that you are equipped with a few
tips on how to reach the elusive
fashion blogger, try them out and let
me know how it goes!