Jack Morton's Matt Jones, SVP, Creative & Strategy, spoke at this year's Event Design Conference on the (potentially) provocative topic of Augmented Reality.
44. Design + Real-time engagement of brand communities through experiences
45. Design + Real-time enhancement of brand experiences to build communities
46. AR as a way to engage people AR as way to enhance their reality AR as a new platform for creativity and expression (as long as it serves one of our two objectives)
47. How do brands want to engage their communities? What experiences are brands trying to enhance?
59. Apps Augmented Reality Physical World Hyperlinking Social Media Mobile Devices Geolocation-Based Content Interactive Multimedia 3D + Holographic Technology Touch Interfaces It all matters
The next fgew slides are ones where the local Brand Camp host can build on the group discussion by talking about brands that use experiences to engage consumers and build tribes.