2. The difficulties
Finding an SEO company in London may be a hard task given that the search
engine optimisation market is not always transparent. The majority of the search
engine optimisation companies demand either 12 month or 6 month agreements
so the potential loss could be considerable.
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3. What are your goals?
Step one in picking an SEO company in London is always to understand what your
goals are since this will have an enormous influence on the search engine
marketing campaign and therefore the agency that you decide on. If you are a
plumber for instance and work in East London, the search engine optimisation
work needed will be very different to an online store that sells nationwide or even
globally and therefore the seo agency which you pick will change.
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4. What SEO agencies offer
When deciding on an SEO Company in London, you ought to understand what
exactly is being offered. Is the search engine optimisation company offering
onsite search engine marketing only or both onsite and offsite SEO? Can they give
you rough timescales regarding how long it takes to get top search engine
positions for your key phrases and are they responsible for their work? Buying link
bundles is certainly the cheapest way of building backlinks however in doing so,
you will be sacrificing control of the calibre of backlinks built.
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5. Don’t buy link building packages
Buying link building packages from an SEO company in London can be hugely
damaging to your brand as they are buying on number of links instead of on the
quality of the links. For instance: if you purchase 10,000 article links and discover
your site has been black listed, there is nothing that you can do since the search
engine optimisation company has delivered what they said they were going to.
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6. Local SEO is cheaper than a national campaign
Local search engine optimisation campaigns tend to be easier than competitive,
countrywide campaigns. Very little inbound link building is required for local seo
campaigns and sometimes just onsite seo will be all you need. Web design
companies generally include onsite seo campaigns during the web site build. A
seo company in London that only has local seo testimonials; they're not likely to
be able to achieve top search engine rankings for nationwide search engine
marketing campaigns.
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7. National campaign demand on going link building
National campaigns in competitive markets demand considerably more seo work
and typically call for a professional SEO company in London. For competitive key
phrases, onsite search engine optimisation isn't sufficient and a great deal of
backlink building has to be carried out. Backlink building is very much like voting.
The more quality backlinks the better. If you're able to picture, a thousand
inbound links from one website isn't as good as one thousand backlinks from
different domain names because it cannot be easily manipulated. Preferably you
want to build a huge, diverse amount of inbound links regularly. This requires on
going seo work.
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8. Choose a complete SEO agency
An SEO Company in London which provides complete search engine optimisation
campaigns is responsible for their work so the quality is normally substantially
better. An agency that contracts out the inbound link building can't guarantee the
quality of hyperlinks is good.
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