Collecting & Temporal Analysis of Behavioral Web Data - Tales From The Inside
Is google making us stoopid
1. Is Google Making Us Stoopid?
Jaclyn Lee Parrott
Ruth Pagell adapted from Rich Gazan
2. Is Google Making Us Stupid? By Nicholas Carr
Media not passive channels of information-supply stuff of
thought and shape process ~Marshall McLuhan, media theorist 1960s
Thinking is changing… Internet controlling…
Capacity for concentration and contemplation
“We are not only what we read… we are how we read.”
~Maryanne Wolf, developmental psychologist
Technology used shapes neural circuits inside brains affecting
cognition
Ruth Pagell adapted from Rich Gazan
3. “in the future the system must be first”
~Frederick Winslow Taylor
Plastic Brain
“intellectual technologies”
Intellectual ethic obscure
The perfect algorithm
Google, “the perfect search engine”
Ruth Pagell adapted from Rich Gazan
4. Driven to distraction
Is intelligence only output of mechanical
process?
“Cease to exercise their memory and become
forgetful” ~Socrates on the development of writing
Intellectual laziness, weaker minds ~Humanist
Hieronimo Squarciafico on Gutenberg printing press
Ruth Pagell adapted from Rich Gazan
5. Skeptical of skepticism
“Perhaps… from our hyperactive, data-stoked
minds will spring a golden age of intellectual
discovery and universal wisdom”
“Deep reading… is indistinguishable from
deep thinking” ~MaryAnne Wolf
Wide and thin
Ruth Pagell adapted from Rich Gazan
6. How Stupid is Google Making Us? ~William Badke
Rapid growth in technology – “shorter and faster”
Digital natives vs. digital immigrants
Reading text vs. internet sessions
Brain training
Digital experience-rapid processing of data –
reject and synthesize
Ruth Pagell adapted from Rich Gazan
7. iBrain Generation
Priorities are different
Problem: Doing arises from knowing
Optimize brain use through shaping
information literacy skills
Research is a deep thought exercise
Ruth Pagell adapted from Rich Gazan
Notas del editor
Mind is changing Media affects processing Bruce Friedman, a pathologist, his thinking has taken on a “staccato quality” Neural circuits inside brains shaped by technology used
Nerve cells routinely break old connections and form new ones, reprograms Intellectual technologies – tools extend mental rather than physical capacities, take on qualities of technologies – Daniel Bell, sociologist Communications system plays so many roles in our lives- broad influence over thoughts Algorithm – Internet a machine for one best method to carry out every mental movement of what we’ve come to describe as knowledge work Google – understands what you mean and gives you back what you want
Google – search engine as artificial intelligence, human brain outdated computer that needs a faster processor and a bigger hard drive
Deep reading – contemplation, intellectual vibrations, making associations, inferences, and analogies within minds which gives ideas
Not taking time to sort through best results E-books – keyword search to right stuff Both had similar brain activity when reading longer text Dig immigrants took only 5 days of using internet to use the dorsolateral prefrontal cortex like natives Brain adapts to electronic information environment by training self to use part that processes large amounts of data more easily Gains in one area/less use in another
Google not making us stupid, but shallow iBrainers need a knowledge base and enough deep thinking ability to optimize their information literacy skills As information professionals, we need to challenge users to see research as a quest – a problem solving task that involves thinking through and evaluating evidence on the way to solution
