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Brazilian Trends and Cases
Rise of social mobile apps
Rise of social mobile apps
 Source: DataPopular
Emergent"
lower-middle class
Upper"
Upper Middle class
Rise of social mobile apps
 Source: DataPopular
Emergent"
Lower Middle class
Upper"
Upper Middle class
Case: Elo Teddy Bear
Hospital Amaral de Carvalho

DM9Rio
http://bit.ly/b9EloTeddyBear
Case: Elo Teddy Bear
Hospital Amaral de Carvalho

DM9Rio
http://bit.ly/b9EloTeddyBear
Rise of mobile payments
Case: Santander + Easy Taxi
Case: Santander Meia Bandeira
Santander + Easy Taxi

Talent
http://vimeo.com/79296828
Video Content
Brands are slowly catching up
 Source: 301.yt
Case: Porta dos Fundos
 http://www.youtube.com/watch?v=NZb0XKHgtjo
Social movements started by
digital
June 2013
We are the Social Media
Social movements started by
digital
June 2013
We came from Facebook
Case: Bliive
People exchange time teaching something,
and then they earn time to learn another thing
Case: #semtrabalhoinfantil
Social Good

Telefonica
Crowdfunding
Case: Sexta Feira Beer
 Social Beers
Case: Sexta Feira Beer
 Social Beers
http://vimeo.com/84915296
Case: Which bus passes on this
bus stop?
Shoot the Shit

Social Movement Crowdfunded
Thanks!
:)
jacqueline@brainstorm9.com.br

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HubForum SP - Brainstorm#9 - Brazilian Trends and Cases - Jacqueline Lafloufa