1. SOCIAL MEDIA & BRANDS
JAMES TEMPLE _ EXECUTIVE CREATIVE DIRECTOR _ R/GA
12.FEB.2009

3. SOCIAL MEDIA & BRANDS

4. BUSINESS TO CONSUMER RELATIONSHIPS HAVE ALWAYS EXISTED

5. SO HAS CONSUMER CHAT, WORD OF MOUTH

6. THE INTERNET HAS REDEFINED COMMUNICATIONS, REGAINING INTIMACY

7. PEOPLE TALK ABOUT EVERYTHING

8. BRANDS ARE SOCIALIZED ONLINE, THERE’S NO ‘GOING SOCIAL’

9. PRODUCT INFORMATION AND EXPERTISE IS NOT CONTROLLED BY THE BRAND
CREDIT
JOSHUA PORTER
BOKARDO.COM

10. EITHER YOU ARE PROACTIVE OR REACTIVE

11. VIDEOS
PHOTOS
BLOGS
EVENTS
WHITE LABEL
SOCIAL NETWORKS
PERSONAL SOCIAL COLLABORATIVE quot;
NETWORKS
TOOLS
CAMPAIGNS
MICROBLOGS
SMS
EMAIL
AUDIO
WIKIS

12. BRANDS WILLING TO ENGAGE WILL COME OUT TOP
55% OF CONSUMERS WANT AN ONGOING DIALOGUE WITH BRANDS
NEARLY 50% EXPRESSED A DESIRE TO SHARE THEIR IDEAS
ON NEW PRODUCTS AND SERVICES
60% SAY THEY TELL 10 OR MORE PEOPLE ABOUT THE
PRODUCTS THEY LIKE
A THIRD TELL 20 OR MORE PEOPLE
78% OF CONSUMERS SAID THEY WOULD BELIEVE THEIR
SOCIAL NETWORK ABOUT A PRODUCT OR SERVICE,
COMPARED TO 55% WHO WOULD TRUST TV ADS
SOURCES: SURVEY EXPOTV, BUSINESSWIRE 2008 , PROMO MAGAZINE, NIELSEN GROUP STUDY 2008, ADAGE “FACE OF THE NEW MARKETER 2008

15. BRAND PARTICIPATION IN SOCIAL MEDIA
LISTENING
TO CONVERSATIONS
INSPIRING
CONVERSATIONS
ENGAGING
IN A DIALOGUE
DEFINING#
WHERE THE DIALOGUE TAKES PLACE

18. IMPLICATIONS
BRANDS NO LONGER HAVE THE SAME DEGREE OF
CONTROL OVER THEIR IMAGE AS THEY ONCE HAD
THERE’S NOWHERE TO HIDE: YOU ARE WHAT YOU ARE,
WHICH IS WHAT CONSUMERS DEFINE YOU AS
CONSUMERS EXPECT A DIALOGUE WITH BRANDS

19. START
LISTENING
GIVING PEOPLE SOMETHING TO TALK ABOUT
ENTERING INTO A DIALOG WITH YOUR CUSTOMERS
BUILDING PLACES FOR YOUR CUSTOMERS TO GATHER

21. FUTURE TRENDS

22. TRENDS TO WATCH
SOCIAL PROOF
EMBEDDED SOCIAL NETWORKS
MOBILITY

26. MID-LONG TERM
PRODUCT CO-CREATION
SOCIAL MEDIA OUTMODES MASS MEDIA
EMAIL UNSEATED

27. THANK YOU
JAMES.TEMPLE@RGA.COM