1. Employment in
the Creative
Media Sector
Rachel Heyes
The Manchester College

2. Types of Companies
• PLC – Shares held publically
• Limited – Shares held privately
• Small Partnerships – Two or more individuals
with a business for profit
• Family Owned Businesses – One or more family
members have significant ownership and
commitments
• Government Bodies – Elected group of people
who make up a body for the purpose of
administering something for Government
• Schools/Colleges – Institution of Learning
• Charities – Non profit organisation for well
meaning giving purposes

3. Types of Products
What is the media product produced
by the company and in which
sector?
• Photography > Graphic Design
• Audio Recording > Broadcast
• Video Recording > Broadcast
• Interactive Media Development >
Distribution
• Computer Games > Design

4. Employer Profile
• Private Sector – Run by private
Individuals/Groups for Enterprise/Profit
• Internet Based – Without a physical presence.
Mainly website, email etc.
• Advertising – Form of communication to persuade
an audience
• Entertainment – Activity which provides a
diversion or permits people to amuse themselves
in their leisure time
• Education – Act or Experience that has a
formative effect on the mid, character or
physical ability of an individual
• Information – Notions of constraint,
Communication, Control, Data, Form,
Instruction, Knowledge, Meaning, Mental
Stimulus, Pattern, Perception and
Representation

5. BBC
• Type of Company – Government
Body
• Type of Product and Market – TV
Programme, Radio Programme,
Film, Documentary > Broadcast
• Employer Profile and Market –
Entertainment, Education,
Information
http://www.bbc.co.uk/aboutthebbc/

6. Google
• Type of Company – PLC
• Type of Product and Market –
Interactive Media >
Distribution
• Employer Profile and Market –
Internet Based, Information,
Entertainment
http://www.google.co.uk/intl/en/c
orporate/

7. All3Media
• Type of Company – Limited
Company
• Type of Product and Market – TV
> Production and Distribution
• Employer Profile and Market –
Entertainment
http://www.All3Media.com/about_us
.php

8. News Corporation
• Type of Company – PLC
• Type of Product and Market – TV,
Film > Broadcast, Magazine,
Newspaper, Books > Publishing,
Websites > Distribution
• Employer Profile and Market –
Entertainment
http://en.wikipedia.org/wiki/News_Cor
poration

9. Task
1. Research a prospective
employer in the Creative Media
Industry
2. Determine their type of
company, type of product and
market and employer profile
and market
3. Feedback to the class

10. Choosing an
Employer

11. Choosing an Employer
• Own Interests – Ensure keen,
proactive participation,
motivation and sharp focus on
tasks and activities
• Matching Knowledge and Skills –
Maintain positive attitude and
moral

12. Choosing an Employer
• Even within a single career area,
employers come in all sorts of shapes
and sizes
• They offer a diverse range of working
options and opportunities for career
development
• It’s worth sparing some time to
reflect on what you want
• Think about the attributes that will
be vital in your future employer
• Research the Company Profile

13. The Sunday Times
100 Best Companies
Rank Company
2012
Industry Products
1 UKRD Group Radio Yorkshire Coast
Radio, Pirate FM
21 MEC Media Advertising Wrigleys Extra,
Specsavers
Agency
30 Iris Advertising London 2012
Mascots
34 Bartle Bogle Advertising Levis, Audi,
Vodafone
Hegarty
(BBH)
52 MediaCom Advertising Procter &
Gamble, Shell,
Volkswagen
http://features.thesundaytimes.co.uk/public/best100companies/li
ve/template

14. What’s Important to
YOU?
• Size – Multinational Corporation, a
Valued Employee in a Small Business, An
Essential Cog?
• Company Culture – Ethics, Methodologies
and Values, Hierarchical or Laid Back
• Location – Country or City, Regional Area
and Location
• Commuting – Car or Public Transport, How
long?
• Work/life balance – Longer Hours,
Financial reward, Flexible working
opportunities
• Training – Progression, Offered/Provided?
Study Leave?
• Career Paths - Opportunities
• Travel – National or International?

15. What happens if you don’t
choose the right employer?

16. Task
1. Join Prospects.ac.uk
2. Complete the Interests and
Motivations Section of
Prospects Planner
3. View your Personal Profile
4. What is the top good job
listed under Publishing, Media
and Performing Arts?