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How to
Research
Rachel Heyes
Tutor in Film and Media
The Manchester College
MethodOLOGY (HOW)
•Take a methodical and structured approach
    •   Have a plan of attack!
    •   List what you are going to do, when and how and stick to it…

• Make organised notes
    •   Lists, Mind-maps, Quotes

• Keep a research log and file or folder
    •   Printouts, Copies, Pictures

• Record all details of materials for your Bibliography
    •   Harvard References require the publisher, date of publication,
        location of publication and all authors.
    •   You will also need to note the pages numbers.
Indicative Sources
•   Libraries (Books, Newspapers, Journals)
•   The Internet (Websites)
•   Archives (Online books)
•   Interviews (Focus Group)
•   Observations (Recce)
•   Audio-Visual Materials (TV, Radio, Film, DVD)
•   Advertising agencies
•   Surveys and Questionnaires
Libraries
(Resource Centres)
•   Specialist texts and materials (microfiche)
•    Ask librarians for assistance (qualified
    specialists)
•    Order materials through inter-library loan
    systems
•   Gain Internet access to exclusive (licensed)
    materials (e-books, DVDs, CDs, databases,
    archives) [Box of Broadcasts]
•    Academic material (books, journals etc.) - Read
    the introduction and skim chapters to get a feel
    for the text before you invest large amounts of
    time reading
•   Back copies of newspapers and journals
The Internet
•   Can produce too       Who wrote it? Is it someone you know as an
                          expert in the field? Is their name even given? What
    much information,     are their credentials?
    most of which will    Who is this written for? An academic
                          audience? Secondary school pupils? The general
    not be relevant       reader? Children? Or an audience of ‘believers’?
•   Some sources are      Is it scholarly material? Are references given?
                          Are there numerous spelling and grammatical
    not always reliable   errors?

•   Use precise search    Is the material biased? Is the topic considered
                          impartially? Or is someone trying to convince you
    criteria, advanced    of a particular viewpoint? If so, could they be
    options and filters   skewing facts to make them support their
                          viewpoint, or omitting facts that don’t?
                          Does the author belong to an organisation
                          with an interest in presenting only one side
                          of the case? Do the links take you to biased
                          sites?
                          What’s the date of the information? Is it so
                          old that it is no longer relevant? Do the links take
                          you to ‘not found’ pages?
Archives and databases
•   Books, Magazines, Journals, Newspapers, Photographs
•   Specialist Services – BARB, ABC, RAJAR, Ofcom
•   Local Libraries Special Collections
     •   http://www.manchester.gov.uk/info/447/rare_books_and_special_collections/4947/rare_books_and
         2013
•   Film Material
     •   http://www.nwfa.mmu.ac.uk/
•   Online
     •   Athens (Password) https://auth.athensams.net/
     •   BOB (Box of Broadcasts) http://bobnational.net/
     •   Ebray http://site.ebrary.com/
     •   EBSCO http://web.ebscohost.com/
     •   Gale http://find.galegroup.com/
     •   MyiLibrary http://lib.myilibrary.com/
     •   And many, many more…

Information can be outdated
Good for historical information
Interviews
Focus Groups
•   Audio/Audio-Visual – Voice Recorder, Camera…
•   Informal/Formal – Personal Chats, Organised
    meetings…


    •   Quick way of getting people’s views and opinions
        about things
    •   Find out what people think about something
    •   Easy to forget what people have said so need to
        record interview
    •   The interviews might be good enough to be in the
        media product itself
Observations
RECCES
•   Easy way of seeing for yourself what is happening
•   Can be limited information as it is only your opinion
•   Helps you to plan how you are going to do the
    actual production
•   Makes you aware of potential problems in advance
•   Can be time- consuming


    •   People Watching
    •   Event Watching
    •   Viewing Locations/Costumes/Actors

•   Need to make notes – written or aurally recorded
•   Could take pictures/videos
Film and TV
•   Using films, TV programmes, radio shows and
    programmes as sources of information
•   Reference selected elements
•   Use screen grabs (screen shots) as reference
    tools
•   Edit programmes
•   Make notes on content and style (basic analysis
    techniques)
Advertising Agencies

•   Campaign information


•   Sample materials


•   Websites
Audience Surveys
and Questionnaires

•   Can provide qualitative and quantitative
    information


•   Are often unreliable, time consuming and
    difficult to obtain responses


•   Good for feedback and ideas
Primary Research
Secondary Research
Bibliography

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How to Research

  • 1. How to Research Rachel Heyes Tutor in Film and Media The Manchester College
  • 2. MethodOLOGY (HOW) •Take a methodical and structured approach • Have a plan of attack! • List what you are going to do, when and how and stick to it… • Make organised notes • Lists, Mind-maps, Quotes • Keep a research log and file or folder • Printouts, Copies, Pictures • Record all details of materials for your Bibliography • Harvard References require the publisher, date of publication, location of publication and all authors. • You will also need to note the pages numbers.
  • 3. Indicative Sources • Libraries (Books, Newspapers, Journals) • The Internet (Websites) • Archives (Online books) • Interviews (Focus Group) • Observations (Recce) • Audio-Visual Materials (TV, Radio, Film, DVD) • Advertising agencies • Surveys and Questionnaires
  • 4. Libraries (Resource Centres) • Specialist texts and materials (microfiche) • Ask librarians for assistance (qualified specialists) • Order materials through inter-library loan systems • Gain Internet access to exclusive (licensed) materials (e-books, DVDs, CDs, databases, archives) [Box of Broadcasts] • Academic material (books, journals etc.) - Read the introduction and skim chapters to get a feel for the text before you invest large amounts of time reading • Back copies of newspapers and journals
  • 5. The Internet • Can produce too Who wrote it? Is it someone you know as an expert in the field? Is their name even given? What much information, are their credentials? most of which will Who is this written for? An academic audience? Secondary school pupils? The general not be relevant reader? Children? Or an audience of ‘believers’? • Some sources are Is it scholarly material? Are references given? Are there numerous spelling and grammatical not always reliable errors? • Use precise search Is the material biased? Is the topic considered impartially? Or is someone trying to convince you criteria, advanced of a particular viewpoint? If so, could they be options and filters skewing facts to make them support their viewpoint, or omitting facts that don’t? Does the author belong to an organisation with an interest in presenting only one side of the case? Do the links take you to biased sites? What’s the date of the information? Is it so old that it is no longer relevant? Do the links take you to ‘not found’ pages?
  • 6. Archives and databases • Books, Magazines, Journals, Newspapers, Photographs • Specialist Services – BARB, ABC, RAJAR, Ofcom • Local Libraries Special Collections • http://www.manchester.gov.uk/info/447/rare_books_and_special_collections/4947/rare_books_and 2013 • Film Material • http://www.nwfa.mmu.ac.uk/ • Online • Athens (Password) https://auth.athensams.net/ • BOB (Box of Broadcasts) http://bobnational.net/ • Ebray http://site.ebrary.com/ • EBSCO http://web.ebscohost.com/ • Gale http://find.galegroup.com/ • MyiLibrary http://lib.myilibrary.com/ • And many, many more… Information can be outdated Good for historical information
  • 7. Interviews Focus Groups • Audio/Audio-Visual – Voice Recorder, Camera… • Informal/Formal – Personal Chats, Organised meetings… • Quick way of getting people’s views and opinions about things • Find out what people think about something • Easy to forget what people have said so need to record interview • The interviews might be good enough to be in the media product itself
  • 8. Observations RECCES • Easy way of seeing for yourself what is happening • Can be limited information as it is only your opinion • Helps you to plan how you are going to do the actual production • Makes you aware of potential problems in advance • Can be time- consuming • People Watching • Event Watching • Viewing Locations/Costumes/Actors • Need to make notes – written or aurally recorded • Could take pictures/videos
  • 9. Film and TV • Using films, TV programmes, radio shows and programmes as sources of information • Reference selected elements • Use screen grabs (screen shots) as reference tools • Edit programmes • Make notes on content and style (basic analysis techniques)
  • 10. Advertising Agencies • Campaign information • Sample materials • Websites
  • 11. Audience Surveys and Questionnaires • Can provide qualitative and quantitative information • Are often unreliable, time consuming and difficult to obtain responses • Good for feedback and ideas