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Australian Open / Optus Campaign Proposal
- 11. Flight Plan & Budget Media Placement DEC 5 - 11 DEC 12 - 18 DEC 19 - 25 DEC/JAN 26 - 1 JAN 2 - 8 JAN 9 - 15 JAN 16 - 22 JAN 23 - 30 Cost Per Insertion TOTAL Readership / Page Impression Radio 2GB (mon-fri x 4 breakfast) 20 20 20 20 20 20 20 20 300.00 48,000.00 Magazine AFR BOSS OBC 285x245 1 24,832.50 24,832.50 154,000 AFR BOSS 1st DPS after contents - 285x480 1 39,256.25 39,256.25 154,000 CFO OBC 285x230 1 18,480.00 18,480.00 CFO WALLCHART CALENDAR 1 27,500.00 27,500.00 THE Monthly IFC 275 x 210 1 11,500.00 11,500.00 93,000 QANTAS-The Australian Way Four Colour DPS 285 x 430 1 1 18,188.00 36,376.00 435,000 QANTAS-The Australian Way Four Colour OBC 285 x 220 1 1 12,408.00 24,816.00 435,000 QANTAS-The Australian Way Third Page Vertical Four Colour 285 x 80 3 3 6,468.00 38,808.00 435,000
- 12. Flight Plan & Budget Media Placement DEC 5 - 11 DEC 12 - 18 DEC 19 - 25 DEC/JAN 26 - 1 JAN 2 - 8 JAN 9 - 15 JAN 16 - 22 JAN 23 - 30 Cost Per Insertion TOTAL Readership / Page Impression Newspaper AFR Monday national bellyband 70x657 1 1 1 1 95,943.00 383,772.00 240,000 AFR Qtr page colour 20cmx4 Mon, Wed, Fri "market wrap pg1" position 3 3 3 3 18,443.64 221,323.68 240,000 Sydney Morning Herald (SAT) Full page colour 55cm x 11col 1 1 94,500.33 189,000.66 1,003,000 The Age (SAT) DPS 550x786 Full Colour 1 1 129,699.90 259,399.80 861,000 Good Weekend Full page colour 365 x 288 1 1 43,230.00 86,460.00 1,623,000
- 13. Flight Plan & Budget Media Placement DEC 5 - 11 DEC 12 - 18 DEC 19 - 25 DEC/JAN 26 - 1 JAN 2 - 8 JAN 9 - 15 JAN 16 - 22 JAN 23 - 30 Cost Per Insertion TOTAL Readership / Page Impression Online themonthly.com.au roadblock (100% SOV leader board & MREC) 300x250 + 728x90 - per 30 days 1 1 13,500.00 27,000.00 100,000 afr.com medium rectangle - home page 300x250 - per month 1 1 18,150.40 36,300.80 afrboss.com monthly sponsorship 100% SOV medium rectangle 300x250 1 1 2,035.00 4,070.00 eDM QANTAS Frequent Flyer monthly membership email sponsorship 1 1 0.00 0.00 BRW email sponsorship - daily mon-fri 1 1 1 1 1 1 1 1 3,080.00 24,640.00 11,971 TOTAL 1,501,535.69