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and what sales volume and profit margins they can how the distributors can best promote it 57) the future poses many challenges for marketing such as autobytel.com and edmunds.com but should not feel a responsibility to do so. what is the responsibility of consumers to use it? have extensive information about the prices of new 55) many internet sites 54) identify the incorrect statement about sales p don't fix it." if it ain't broke 53) which of the following statements does not ind 52) which of the following is a key trend affectin 51) a _____ is a market with very similar needs an 49) which of the following is not a trend affectin and is counting on promotion and minor product dif inc. (qci) defined five submarkets within its broa 48) quality ceramic qci decided not to offer each of the submarkets a it selected two submarkets whose needs are fairly 47) positioning analysis a. is not a product-orie 46) which of the following statements about positi 45) a producer using very aggressive promotion to inc.—a producer of luggage—is planning to intr the unique features of the new luggage 44) american tourister canyonlands is budgeting 2% of its estimated sales the marketing manager is having his sales force ca 43) the canyonlands corporation is introducing a n 41) sgca is having a sales contest to encourage re 40) noise (in the traditional communication proces but a new one entered recently. firms in the indus 39) an industry's sales have leveled off and profi 38) during the market introduction stage of the pr while spending on place is left until later. 37) regarding product life cycles which of the following is not true? a. the level 36) the product life cycle has four stages. which 35) which of the following is a demographic segmen 34) which of the following is not one of the text' 33) the first step in market segmentation should b 32) which is the first step in market segmentation 31) market segmentation: a. assumes that most sub including intermediaries 29) a small manufacturing firm has just experience to see if he has correctly defined the problem. 30) the observing method in marketing research: a 28) the marketing manager at massimino & mccarthy a chain of retail stores that sells men's clothing is reviewing marketing research data to try to det 27) when focus group interviews are used in market a. the typical group size is 15 to 20 typical cons to focus the discussion. c. the research conclusi 26) one of the major disadvantages of the focus gr so the research questions may not be answered. d. 25) the part of the relevant population that is su