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Print Happen – Manage it
Lessons from 9+ years with MPS



               © PHOTIZO   GROUP, Inc. 2011
PRINT HAPPENS
selling MPS TO PUBLIC SECTOR




               © PHOTIZO   GROUP, Inc. 2011
Positioning Norway




                     © PHOTIZO   GROUP, Inc. 2011
Positioning Norway
       Norway

     Germany

         Spain

     Sweeden

United Kingdom

                 Population (M)            Country area
                 GDP per Capita            Unemployment
                 Procurement as % of GDP
                                                     © PHOTIZO   GROUP, Inc. 2011
Why
sell to public sector




                        © PHOTIZO   GROUP, Inc. 2011
Opportunity




              © PHOTIZO   GROUP, Inc. 2011
Public Sector procurement
Characteristic of public procurement of imaging needs



   Subject to strict EU regulations

   Typical frame agreement approach

   Lack of understanding of cost factors

   Centralized contract awards, distributed call-offs

                                       © PHOTIZO   GROUP, Inc. 2011
Restructuring procurement
Educating customers



   Raise knowledge among senior management

   e -Government initiatives

   Change the game plan for BID success criteria

   Employ a CDM (customer developing manager)

                                 © PHOTIZO   GROUP, Inc. 2011
Objectives of e-government
 Reduce administrative
                                                                              96 %
       burden



              Cut cost                                                 86 %




    Spurring innovation                                       74 %




Improving effectiveness                                67 %


                          0%   20 %   40 %             60 %              80 %           100 %
                                             Percentage of 25 responding OECD member countries

                                                  © PHOTIZO          GROUP, Inc. 2011
SHIFT HAPPENS
in public sector procurement




                   © PHOTIZO   GROUP, Inc. 2011
Influencing pre bid

      • Include ICT process gains
      • Secure senior sponsorship
      • Lower spend vs lowest price




                © PHOTIZO   GROUP, Inc. 2011
© PHOTIZO   GROUP, Inc. 2011
x devices 300 each = 2 400




x devices 400 each = 2 000




                   © PHOTIZO   GROUP, Inc. 2011
think BIG


        © PHOTIZO   GROUP, Inc. 2011
Positioning Bergen




                     © PHOTIZO   GROUP, Inc. 2011
The City of Bergen



   Norway's second largest city
   Population 260 000
   18 000 employees
   Europe 2 largest Public Sector centralized purchasing power


                                       © PHOTIZO   GROUP, Inc. 2011
City of Bergen RFP
•   Collaborative procurement,17 local governments
•   First ever public sector request for MpS in Norway
•   Negotiated BID procedure announced
•   Largest Equitrac installation in Northern Europe
•   Highest number of locations for Xerox managed
    contracts in Europe
•   “Bulk installation” of 3600 devices over 6 months



                                   © PHOTIZO   GROUP, Inc. 2011
The


PIG PICTURE
BIG
         © PHOTIZO   GROUP, Inc. 2011
Phases

                                             MANAGE
                        IMPLEMENT
               DESIGN

      ASSESS
BID




                              © PHOTIZO   GROUP, Inc. 2011
BID phase
            © PHOTIZO   GROUP, Inc. 2011
AWARD


        © PHOTIZO   GROUP, Inc. 2011
Floorwalks

             • Collecting addresses
             • Visits and floor walks
             • Self assessments
             • Data processing




                  © PHOTIZO   GROUP, Inc. 2011
Design

         © PHOTIZO   GROUP, Inc. 2011
Findings

            557 locations all over town
            Failure of the “no printers strategy”
            Special needs health care
            Building layout
            Special needs schools




                                  © PHOTIZO   GROUP, Inc. 2011
Findings
                                    Copiers
                  9%8%
                                    MFP
                         15 %       (networked)
           29 %                     Printer
                                    (networked)
                                    Printer
                     39 %           (personal)
                                    Faxes




                                © PHOTIZO   GROUP, Inc. 2011
Optimizing
        1500

        1000

        500

          0



               Before   Today




                         © PHOTIZO   GROUP, Inc. 2011
PRINT POLICY



        © PHOTIZO   GROUP, Inc. 2011
Design criteria's




                    © PHOTIZO   GROUP, Inc. 2011
Service Delivery
Key learnings

•   Service Call Activity
•   Call transfere process
•   ITIL compliance
•   KPI and measurements




                             © PHOTIZO   GROUP, Inc. 2011
Green achievements
•   consumables use down 50%
•   paper usage down 11% *
•   energy consumption down 30%
•   Greenhouse gas emission – 170 tons




            *estimate, Equitrac just compleeted
                 © PHOTIZO   GROUP, Inc. 2011
TCO achievements

•   Uncontrolled vs controlled output environment
•   Free office space from 1670 optimized devices
•   Contract management 11 > 1 vendor
•   Not printed 28 M pages / paper
•   21 % reduction in direct cost YoY
•   Simplification of next bid process




                                       © PHOTIZO    GROUP, Inc. 2011
LESSONS Learned
            © PHOTIZO   GROUP, Inc. 2011
© PHOTIZO   GROUP, Inc. 2011
© PHOTIZO   GROUP, Inc. 2011
OPTIMIZE,            helicopter-view,
spend less, GREEN PRINT,
consolidate invoices, save more,
CONTROL,             single point of
contact,     ITIL,   process driven,
reporting,   PROACTIVE,                 pre
empty


                          © PHOTIZO   GROUP, Inc. 2011
Managed Print Services is
the battle for ownership
of output volume rather
than device sales




                 © PHOTIZO   GROUP, Inc. 2011
Million dollar question:
How to make a profit from
advising clients to buy fewer
devices, implementing tools
to lower page volume?



                    © PHOTIZO   GROUP, Inc. 2011
Become a trusted advisor

Interact with decision makers.
Participate in relevant forums,
grow Public Sector knowledge
on MpS benefits over traditional
box decisions.




                                   © PHOTIZO   GROUP, Inc. 2011
Thank you


John Alfred Hustvedt
Managed Print Service Evangelist

X-Partner Stavanger AS
john.hustvedt@xpstavanger.no
                                        Follow me




                                   © PHOTIZO   GROUP, Inc. 2011

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Managed Print Services in public sector

  • 1. Print Happen – Manage it Lessons from 9+ years with MPS © PHOTIZO GROUP, Inc. 2011
  • 2. PRINT HAPPENS selling MPS TO PUBLIC SECTOR © PHOTIZO GROUP, Inc. 2011
  • 3. Positioning Norway © PHOTIZO GROUP, Inc. 2011
  • 4. Positioning Norway Norway Germany Spain Sweeden United Kingdom Population (M) Country area GDP per Capita Unemployment Procurement as % of GDP © PHOTIZO GROUP, Inc. 2011
  • 5. Why sell to public sector © PHOTIZO GROUP, Inc. 2011
  • 6. Opportunity © PHOTIZO GROUP, Inc. 2011
  • 7. Public Sector procurement Characteristic of public procurement of imaging needs  Subject to strict EU regulations  Typical frame agreement approach  Lack of understanding of cost factors  Centralized contract awards, distributed call-offs © PHOTIZO GROUP, Inc. 2011
  • 8. Restructuring procurement Educating customers  Raise knowledge among senior management  e -Government initiatives  Change the game plan for BID success criteria  Employ a CDM (customer developing manager) © PHOTIZO GROUP, Inc. 2011
  • 9. Objectives of e-government Reduce administrative 96 % burden Cut cost 86 % Spurring innovation 74 % Improving effectiveness 67 % 0% 20 % 40 % 60 % 80 % 100 % Percentage of 25 responding OECD member countries © PHOTIZO GROUP, Inc. 2011
  • 10. SHIFT HAPPENS in public sector procurement © PHOTIZO GROUP, Inc. 2011
  • 11. Influencing pre bid • Include ICT process gains • Secure senior sponsorship • Lower spend vs lowest price © PHOTIZO GROUP, Inc. 2011
  • 12. © PHOTIZO GROUP, Inc. 2011
  • 13. x devices 300 each = 2 400 x devices 400 each = 2 000 © PHOTIZO GROUP, Inc. 2011
  • 14. think BIG © PHOTIZO GROUP, Inc. 2011
  • 15. Positioning Bergen © PHOTIZO GROUP, Inc. 2011
  • 16. The City of Bergen  Norway's second largest city  Population 260 000  18 000 employees  Europe 2 largest Public Sector centralized purchasing power © PHOTIZO GROUP, Inc. 2011
  • 17. City of Bergen RFP • Collaborative procurement,17 local governments • First ever public sector request for MpS in Norway • Negotiated BID procedure announced • Largest Equitrac installation in Northern Europe • Highest number of locations for Xerox managed contracts in Europe • “Bulk installation” of 3600 devices over 6 months © PHOTIZO GROUP, Inc. 2011
  • 18. The PIG PICTURE BIG © PHOTIZO GROUP, Inc. 2011
  • 19. Phases MANAGE IMPLEMENT DESIGN ASSESS BID © PHOTIZO GROUP, Inc. 2011
  • 20. BID phase © PHOTIZO GROUP, Inc. 2011
  • 21. AWARD © PHOTIZO GROUP, Inc. 2011
  • 22. Floorwalks • Collecting addresses • Visits and floor walks • Self assessments • Data processing © PHOTIZO GROUP, Inc. 2011
  • 23. Design © PHOTIZO GROUP, Inc. 2011
  • 24. Findings  557 locations all over town  Failure of the “no printers strategy”  Special needs health care  Building layout  Special needs schools © PHOTIZO GROUP, Inc. 2011
  • 25. Findings Copiers 9%8% MFP 15 % (networked) 29 % Printer (networked) Printer 39 % (personal) Faxes © PHOTIZO GROUP, Inc. 2011
  • 26. Optimizing 1500 1000 500 0 Before Today © PHOTIZO GROUP, Inc. 2011
  • 27. PRINT POLICY © PHOTIZO GROUP, Inc. 2011
  • 28. Design criteria's © PHOTIZO GROUP, Inc. 2011
  • 29. Service Delivery Key learnings • Service Call Activity • Call transfere process • ITIL compliance • KPI and measurements © PHOTIZO GROUP, Inc. 2011
  • 30. Green achievements • consumables use down 50% • paper usage down 11% * • energy consumption down 30% • Greenhouse gas emission – 170 tons *estimate, Equitrac just compleeted © PHOTIZO GROUP, Inc. 2011
  • 31. TCO achievements • Uncontrolled vs controlled output environment • Free office space from 1670 optimized devices • Contract management 11 > 1 vendor • Not printed 28 M pages / paper • 21 % reduction in direct cost YoY • Simplification of next bid process © PHOTIZO GROUP, Inc. 2011
  • 32. LESSONS Learned © PHOTIZO GROUP, Inc. 2011
  • 33. © PHOTIZO GROUP, Inc. 2011
  • 34. © PHOTIZO GROUP, Inc. 2011
  • 35. OPTIMIZE, helicopter-view, spend less, GREEN PRINT, consolidate invoices, save more, CONTROL, single point of contact, ITIL, process driven, reporting, PROACTIVE, pre empty © PHOTIZO GROUP, Inc. 2011
  • 36. Managed Print Services is the battle for ownership of output volume rather than device sales © PHOTIZO GROUP, Inc. 2011
  • 37. Million dollar question: How to make a profit from advising clients to buy fewer devices, implementing tools to lower page volume? © PHOTIZO GROUP, Inc. 2011
  • 38. Become a trusted advisor Interact with decision makers. Participate in relevant forums, grow Public Sector knowledge on MpS benefits over traditional box decisions. © PHOTIZO GROUP, Inc. 2011
  • 39. Thank you John Alfred Hustvedt Managed Print Service Evangelist X-Partner Stavanger AS john.hustvedt@xpstavanger.no Follow me © PHOTIZO GROUP, Inc. 2011