This document analyzes consumer behavior and perceptions regarding mutual funds in India. It conducted surveys and interviews of 120 respondents from different age groups and occupations to understand their level of investment and knowledge of mutual funds. The findings showed that service workers had little knowledge of mutual funds while businessmen invested more frequently. Respondents were more concerned with tax benefits than returns and were most aware of large mutual fund companies. The document recommends increasing awareness through consumer education, government programs, publishing success stories, and distributing informational booklets.

1. Query Handling and Benefits of investing in
Mutual Funds
EQUITY DEBT
Submitted by: Jaidev Purkayastha

2. OBJECTIVE
Awareness of mutual funds in Indian market
&
Investors investing decision

3. 45%
30%
25%
ASSET MIX
EQUITY
MONEY
MARKET
DEBT
SCOPE
• To identify the consumer behaviour
while selecting a fund
• Reason why investors doesn’t often
invest in debt schemes
• To identify the consumer perception
about mutual funds

4. METHODOLOGY
Descriptive Research
•Presently existing condition
• Included survey & fact-finding enquiries of different kinds
Research Method
•Applied Research
Analysis of documents
Interview
Survey Methods
• Collection of primary data
• Collection of secondary data

5. SAMPLING
•120 respondents
• Respondents were first
surveyed, interviewed and asked various
questions regarding the objectives
• Analysis of each and every question was
done and finally incorporated

6. ANALYSIS
48
33
39
Age Bracket
25 to 30
30 to 40
Above 40
53
27
28
12
Occupation
Service
Business
Professional
Others
6718
35
Investments
Banks
Share Market
Insurance

7. FINDINGS
• Servicemen: No proper knowledge of MF’s
• Businessmen: have knowledge, invests frequently
• Difference: Investment & Saving
• Concerned about Tax Benefits rather then Return
• Awareness : Big players in the market viz; SBI, ICICI, HDFC, UTI, etc

8. KEY LEARNINGS
• Knowledge about Mutual Funds
• Existence of Debt Market
• Operations of a mutual fund company
• How to operate CAMS software package

9. RECOMMENDATIONS & SUGGESTIONS
• Awareness, Consumer Education
• Government Intermediation
• Publish interviews of successful investors
• Sponsorship of events
• Provide booklets free of cost in the leading dailies